The UPLB College of Development Communication (CDC-UPLB) continues to strengthen the engagement and participation of local communities through its local cable television program, Dito Sa Laguna, and DZLB Online!, the internet radio of the university.

Dito Sa Laguna (DSL), is a development-oriented community television program produced by the college in partnership with Royal Cable Corporation (previously Community Cable Vision Corporation or CCVC), a local cable TV provider. The program features the aspirations, accomplishments, and information needs of Laguna communities. Now in its 7th year and 29th season, DSL entered a new partnership with Royal Cable Corporation. Fresh episodes are being streamed live on Mondays, 11AM, through its official Facebook Page and Mondays-Saturdays, 11AM, via Royal Cable TV Channel 6. 

Photo (L-R): Mr. Christopher Sanji (Royal Cable TV Manager), Mr. Ryan Jay Galang (URA II & DZLB Manager), Dr. Maria Stella C. Tirol (CDC Dean), & Dr. Trina Leah Mendoza (DDBT Chair)

Dito sa Laguna as linker-facilitator

DSL continues to produce new episodes that feature resilience, creativity, resourcefulness, and passion of local communities amidst the pandemic. Serving as linker-facilitator, the program paved the way for community collaborations and livelihood opportunities. One of these collaborations is the establishment of a community garden in Cabuyao, Laguna. This community-led initiative started when DSL featured UPLB’s Hardin Kawingan (HK) last year that promotes backyard organic farming during the lockdown. After two months, DSL invited Debbie Bartolo, a UPLB alumna, to talk about the role of non-government organizations in helping vulnerable communities. HK reached out to Bartolo after watching the episode and connected HK to a community-led women’s organization Damayan ng Maralitang Pilipinong Api (DAMPA) in Cabuyao City. This partnership became BINHI ng Pag-unlad that aimed to gather resources to provide seedlings to DAMPA. The group now has its own community garden, Hardin Ni Nanay.

Photo Courtesy: Dito Sa Laguna & UPLB Horizon

DZLB online broadens its programs

DZLB Online!, the web counterpart of Radyo DZLB 1116 khz Ang Tinig ng Kaunlaran held several exploratory talks for new partnerships and programs. DZLB produced an online School-On-the-Air (SOA) in partnership with UPLB BIDANI Network Program, the BIDANI NutriLive. The program ran for two months in November to December 2020 to expand its reach in delivering nutrition education to its partner barangays in Laguna and other provinces. 

DZLB Online! has two regular programs: Galing UPLB and Leader Ka K!. Galing UPLB is a university-wide magazine program that promotes the university as a premiere research and public service university in the country. The program airs every Friday, 3PM. It provides listeners the latest news, events, research, extension, and public service initiatives of its constituents, including its alumni. This program is co-produced by CDC, Office of Public Relations, and Office of Alumni Relations. 

Photo: Galing UPLB interview with UPLB Chancellor Jose V. Camacho Jr. 

The award-winning youth-oriented program Leader Ka K! (LKK) is back on air with its original hosts; UPLB Prof. Mark Lester Chico and Youth Development Affairs (YDA) head Ms. Pinky Almadin-Villasenor. LKK amplifies the voice of the youth and engages them to actively take part  in community development and nation building. The UP Community Broadcasters’ Society, a socio-civic organization in UPLB, co-produces the program.

To watch the episodes of these shows and for more information about Dito sa Laguna and DZLB online, like and subscribe to their Facebook page. (RJIGalang)