As part of its mandate to proactively mainstream and uphold policies on the proper use of UP’s branding assets among its constituents, the Committee on Public Affairs (CPA) of the College of Development Communication (CDC) initiated an orientation for students on the UP Visual Identity Guidebook (VIG) of 2017 and CDC’s brand book on October 18 via Zoom. This is also part of CDC’s knowledge management efforts to streamline its workflow.

The webinar mainly catered to the presidents, vice presidents, and heads of the publicity and documentation or secretarial committees of CDC student organizations and councils. These were the UPLB Development Communicators’ Society, UP Alliance of Development Communication Students, UP Community Broadcasters’ Society, CDC Student Council, CDC Freshman Council, and Tanglaw. Students taking production courses and some CDC staff also participated.

The first speaker was Mr. Miguel Victor T. Durian, chair of CDC CPA, who introduced DevConnect, the new extension project of CDC that aims to build strong relations among the college’s various stakeholders through the use of multimedia. He then discussed the UP VIG and the pertinent policies issued by the UPLB Office of the Chancellor (OC) on the use of the university’s visual assets. He also discussed the proper ways of reflecting appropriate titles in official communications and documents per university policies.

The second speaker was Ms. Charlene Mae B. Arkaina, the head of DevConnect’s Layout and Graphics Production, discussed CDC’s own brand book, including the proper use of the college’s logos, official colors, letterhead, among others. She also facilitated the distribution of CDC’s digital kit for students containing high definition copies of UP and CDC’s branding assets and memoranda on their proper use. They were also advised that the assets are for official and academic use only.

Other members of the CDC CPA include Asst. Prof. Avril Adrianne DG. Madrid (Co-Chair), Ms. Frances Abagat-Manrique, Mr. Zeus Charles D. Gunsay, Asst. Prof. Maria Teresita B. Osalla, Mr. Joseph Lydio R. Roble, and Rudy P. Parel Jr. (Student Representative).

The CDC CPA is part of the UPLB Committee on Information, Media Relations, and Communication (CIMRC) of the Office of Public Relations – Office of the Chancellor (OPR-OC), led by its director, Asst. Prof. Mark Lester M. Chico. 

The committee will also initiate a webinar for CDC faculty and staff. (Rudy P. Parel Jr.)