The UP Community Broadcasters’s Society (ComBroadSoc) of the College of Development Communication (CDC) showcased two of its flagship development-oriented communication programs at the 1st Philippine Association of Communication Educators (PACE) of the Future Student Camp (PFSC) 2023 held on October 20-21 at the Lyceum of the Philippines University – Cavite. The event was held alongside PACE’s Communication and Media Studies Conference (CMSC) 2023 with the theme “Communication and Media Education in the Time of AI: Values, Ethics and Practices.”

First, Evangeline Lucille Ortiz, former Creative Productions Director of ComBroadSoc, talked about the Gandingan Awards, in which she served as Production Head during its 17th year

In her presentation, she emphasized that, aside from being an award giving body, Gandingan also engages in public service activities, such as organizing trade fairs for local businesses in Los Baños and having different partner communities annually. She also underscored Gandingan as her organization’s contribution to promote the field of development communication to the mass media and general public and to uphold a free and safe press.

Second, Servillano S. Morales Jr., the current Public Service Head of the UP ComBroadSoc, presented the youth-oriented educational magazine program Leader Ka K! (LKK), which the society manages in partnership with the Department of Development Broadcasting and Telecommunication (DDBT) of CDC and the Youth Development Affairs Office of Laguna. Morales currently serves as LKK’s Assistant Director.

In his presentation, Morales showcased the importance of LKK as an avenue for the youth in Laguna to share their stories and inspire other young people. He added that the program also serves as an avenue to enhance their potential in community broadcasting through training-workshops that it organizes for students and through its acceptance of volunteers and interns.

Meanwhile, in his welcome message during the opening program of CMSC, Asst. Prof. Mark Lester M. Chico, President of PACE and faculty member at DDBT, explained the role of AI in  research and development and the education sector, which was what the theme of CMSC was about.

“While challenges in upholding academic integrity in AI remain in conversations, we promote the use of AI for a learner-centered pedagogy, human capital development and capacity building, the improvement of efficiency of the education administration and AI as an avenue for collaboration,” said Chico.

He was also re-elected for a second term as president of PACE for 2023-2025.

Also present at the camp as UP ComBroadSoc’s representatives were Chief Anchor Roberto Jr. Antonio, Partnerships and Linkages Manager Jian Martin Tenorio, Creative Productions Director Dan Alexander Abas, former Public Service Head Margareth Callo, and Community Broadcaster Marius Cristan Pader.

Finally, Dr. Crispin C. Maslog, retired faculty member of CDC, also showcased one of his new books entitled “PACE: Turning 50: A History of the Philippine Association of Communication Educators.” 
Launched for the first time, the PFSC aimed to provide a platform for communication students and organizations nationwide to present their communication initiatives and bring opportunities to socialize and collaborate with each other. (Servillano S. Morales Jr.; Photo credits: Dan Alexander Abas; Mark Lester Chico)

This article was originally published on the UPLB website.