CDC celebrates 24th anniversary

The College of Development Communication (CDC) is celebrating 24 years of existence since it was instituted as a college on 18 December 1998 by the UP Board of Regents (BOR).

In line with this, CDC invites UPLB students, faculty, and staff to celebrate with the college through a series of events it will hold in the following days, which are as follows:

Hinga Muna ‘Ko, Saks Lang, Todo Na ‘To!: Dealing with Stress, Anxiety and Other Challenges Webinar
12 December 2022 , 10:00 am – 12:00 nn, via Zoom

Devcom Research Conversations
15 Dececember 2022, 5:00 pm – 7:00 pm, via Zoom

CDC Legacy Corner Launching
19 December 2022, 8:00 am – 9:00 am, CDC Reading Room

DevCom: A Many Splendored Thing Online Lecture with Dr. Crispin C Maslog
19 December 2022, 9:30 am – 11:30 am, via zoom

CDC Outstanding Awards & CDC Alumni Association Oathtaking Ceremony
19 December 2022, 2:00 pm – 3:30 pm, via Facebook Live

Kasiyahan 2022: Tunog At Tulong, a Student and Staff Benefit Concert
20 December 2022 | 6:00 pm – 8:00 pm, Molawin Hall, Student Union Building
*Co-organized with the Office of the Vice Chancellor for Student Affairs and the UPLB University Student Council

These were organized by the CDC Socials and Special Events Committee chaired by Ms. Renz Frances Abagat-Manrique, University Extension Associate II at the Department of Educational Communication (DEC).

DEC conducts photography and videography training-workshop for CVM faculty and staff

The Department of Educational Communication (DEC) conducted a training-workshop on photography, videography and video-editing for the faculty members and staff of the College of Veterinary Medicine (CVM), UP Los Baños last 14-15 November 2022 at the Victor Buencamino Hall, CVM, UPLB.

Titled Looking Through The Lens: A Training-Workshop on Photography and Videography, the two-day training workshop provided the CVM faculty and staff with a comprehensive introduction on photography, videography, and video-editing that will help in developing instructional, research and public service materials for the department.

The training-workshop covered topics on parts and functions of a camera and factors affecting exposure; visual elements in photography and principles of photographic composition; photo essay and caption writing; basic video production equipment; pre-production; and production. Hands-on activities on photography and video production were also conducted after the lectures. The participants’ outputs from the hands-on activities included photo stories about the facilities of the CVM Veterinary Teaching Hospital as well as one-minute videos about protocols for walk-in hospital clients. 

Asst. Prof. Lynette B. Carpio-Serrano, Asst. Prof. Rovil A. Espiritu, Mr. Elijah Jesse M. Pine, Ms. Renz Frances D. Abagat-Manrique, Mr. Antoni Kristofer R. Lim, Mr. Mario B. Maningas and Mr. John Anthony D. Mendoza served as speakers and facilitators for the training-workshop. (Renz Frances Abagat-Manrique, Lynette B. Carpio-Serrano, Rovil A. Espiritu, & Elijah Jessie M. Pine)

EdCom’s ‘Usapang Remote Learning’ Webinar Convenes Devcom Students from 19 PH Universities

BS Development Communication (BSDC) students from 19 universities nationwide shared their experiences of remote learning at the height of the COVID-19 pandemic, at the Usapang Remote Learning (#URL) webinar-workshop organized and facilitated by the Department of Educational Communication (DEC) of the College of Development Communication (CDC) on October 26. 

#URL is part of an ongoing DEC research titled “Documenting Remote Teaching-Learning Experiences in Development Communication: Challenges, Opportunities, and Best Practices.” 

Participants of the webinar-workshop discussed the challenges they faced undergoing remote learning on development communication, how they were able to respond to these challenges, the support they received from various sources that allowed them to cope and thrive, as well as their recommendations to make DevCom education and training adaptive for BSDC students in a VUCA (volatility, uncertainty, complexity, ambiguity) world.

The workshop began with short talks from Assoc. Prof. Edmund G. Centeno, CDC faculty member and Director of the UPLB Center for the Advancement of Teaching and Learning (CATL), and Mr. Elijah Jesse M. Pine, CDC Instructor and former chair of the CDC Academic Field Instruction Committee (AFIC). Centeno talked about The Changing Role of Students in a Blended Classroom, while Pine discussed DevCom Fieldwork in the Now Normal. The two talks were then followed by small group discussions with the participants.Forty-five students participated in the workshop, representing the following colleges and universities: Adventist University of the Philippines, Ateneo de Naga University, Batangas State University, Camarines Norte State College, Central Luzon State University, Isabela State University, Mariano Marcos State University, Pampanga State Agricultural University, Tarlac Agricultural University, University of the Philippines Los Baños, Cebu Eastern College, West Visayas State University, University of Eastern Philippines, Visayas State University, Central Mindanao University, Davao Oriental State University, Davao del Sur State College, University of Southern Mindanao Kabacan Campus, Xavier University – Ateneo de Cagayan, and Zamboanga Peninsula Polytechnic State University. (Lynette Carpio-Serrano)

CDC maintains ties with fire-hit Lopez Elem. School through donation drive

The College of Development Communication (CDC), through the CDC Extension and Public Service (EPS) Committee, led a donation drive for the Lopez Elementary School, which was hit by a fire on October 1. 

This was CDC’s way of maintaining ties with the school as one of its EPS partners, particularly through the the Department of Development Broadcasting and Telecommunication’s (DDBT) Dito Sa Laguna program. (Zac the Math Wiz: Read and Watch)

Received by Principal Rogel Barcenas, Teacher Thomas John Rosario, and other teachers, the donations were turned over to the school by EPS Committee Chair Dr. Mildred O. Mosco and extension staff Ms. Renz Frances Abagat-Manrique and Ms. Christine Grace V. Mapacpac on October 21 and 28. These included in-kind donations worth P12,850 that included the following: one printer unit, a set of printer inks, and school and sanitation supplies. CDC staff also donated books

The UP Professional School for Agriculture and the Environment (PSAE), under the directorship of Dr. Maria Catalina T. De Luna, also donated school supplies.

Additionally, CDC was also able to assist in the printing of class modules as the school’s printers were also destroyed by the fire. 

Aside from the donation drive, two of CDC’s extension programs, namely the Los Baños Times and Radyo DZLB Ang Tinig ng Kaunlaran, were able to raise awareness on the importance of fire safety through their breaking news and aftermath coverage of the incident.

(READ: BREAKING NEWS: Sunog sa Lopez Elementary School; Nasa P10M na ari-arian, natupok sa sunog; Related: Botohan sa Lopez Elementary School, May 9)

(WATCH: DZLB News Coverage 1; DZLB News Coverage 2)

On August 26, CDC was also able to turnover donations for another longtime field partner, the Bernaldo N. Calara Elementary School (BNCES), for the school’s Brigada Eskwela initiative. (Miguel Victor T. Durian)

Four faculty members receive International Publication Awards

The College of Development Communication (CDC) congratulates four of its faculty members who have been given International Publication Awards (IPA) by the UP System. IPAs are given to faculty members and REPS who demostrate scholarly productivity through the publication of research articles in Web of Science (ISI) and/or Scopus-indexed journals or book chapters in international publications.

Here are the faculty members and the links to their works:

Asst. Prof. Louise Antonette S. Villanueva, MSc

Asst. Prof. Garry Jay S. Montemayor

Asst. Prof. Winifredo B. Dagli

Assoc. Prof. Edmund G. Centeno, PhD

CDC, University of Reading faculty explore collaborations

The College of Development Communication (CDC) and faculty members of the University of Reading (UoR) – School of Agriculture, Policy, and Development explored collaborations in a meeting held on 24 October 2022 at CDC.

Facilitated by Asst. Prof. Pamela Joyce M. Eleazar, who is pursuing her dual Ph.D. by research at UoR and UPLB, the meeting was a follow-up to an initial one held in July 2022. UoR faculty members at the meeting were Dr. Sarah Cardey and Prof. Henny Osbahr.

Asst. Prof. Rosa Pilipinas F. Francisco, the assistant to the dean, laid the agenda of the meeting, which included the involvement of UoR in the Collaborative Change Communication (CCComDev), which is CDC’s rural communication program with the United Nations Food and Agriculture Organization (UN-FAO). Other agenda items included an upcoming research symposium and a new graduate program offering.

Dr. Rhodora Ramonette DV. Custodio, the focal person of CCComDev, discussed how UoR’’s graduate students could help produce participatory media-based content for the website of their program.

On the other hand, Dr. Benjamina Paula G. Flor, chair of CDC’s Graduate Program Management Committee, discussed CDC’s plans of organizing the Development Communication (Devcom) Research Conversations, which will be participated in by graduate students of international and local academic institutions offering Devcom programs. Moreover, the possibility of offering a Dual MS Development Communication between the two universities was also discussed.

Meanwhile, in her opening message, Dean Maria Stella C. Tirol, who attended the meeting via Zoom, warmly welcomed CDC’s visiting faculty members from UoR and expressed her hopes to further CDC and UoR partnership beyond the current dual Ph.D. by research program offering.

In their messages, Dr. Cardey and Prof. Osbahr expressed their gratitude to CDC for hosting them once again. They also expressed their eagerness for the tangible collaborations that have surfaced from the meeting.

Others at the meeting were CDC’s department chairs, namely Dr. Trina Leah T. Mendoza (Department of Development Broadcasting and Telecommunication), Dr. Elaine DC. Llarena (Department of Science Communication), Asst. Prof. Aletheia C. Araneta (Department of Development Journalism), as well as Dr. Liza A. Cabrera (College Secretary), Dr. Mildred O. Moscoso (Chair, CDC Extension and Public Service Committee), Dr. Pamela A. Custodio (UPLB Graduate School Secretary), Mr. Miguel Victor T. Durian (Chair, CDC Public Affairs Committee), and Ms. Renz Frances Abagat-Manrique (Chair, CDC Socials and Special Events Committee), and Ms. Zane Andrei Cortez (Project staff, CCComDev).

After the meeting, the UoR guests paid Chancellor Jose V. Camacho Jr. and Office of International Linkages Director Anna Floresca Firmalino a courtesy call.

Photo: UPLB

CDC personnel recognized for UPLB COVID-19 efforts

For their efforts in the university’s fight against the COVID-19 pandemic, various UPLB personnel, including the College of Development Communication’s (CDC) Online Health Monitoring System (OHMS) officers and UPLB COVID-19 Prevention and Mitigation Committee (COVID PMC) members from CDC, were recognized at a ceremony led by the UPLB Safety, Health, and Intra-community Engagements for Lifesaving Defense (SHIELD).

This was part of the 25th Anniversary Celebration of the Office of the Vice Chancellor for Community Affairs (OVCCA) held at the UPLB Baker Hall on 25 October 2022.

The recognized CDC personnel were as follows:

OHMS Officers

  • Mr. Cesar M. Atienza
  • Ms. Carol Joy C. Cañubas
  • Mr. Christopher D. Calamlam
  • Ms. Sarah Mae G. Coronel
  • Ms. Maria Anaise B. Villapando

UPLB COVID-19 Prevention and Mitigation Committee (COVID PMC) Members

  • Mr. Seth Alfred D. Pagulayan (Student Representative of the COVID PMC and former CDC Student Council Chairperson)
  • Asst. Prof. Mark Lester M. Chico (Director, Office of Public Relations)
  • Asst. Prof. John Mervin L. Embate (Former Director, Office of Student Housing)
  • Mr. Miguel Victor T. Durian (CDC Representative)

On 19 July 2022, UPLB was given an award by the Commission on Higher Education (CHED) for its its notable contribution to the national COVID-19 vaccination program and deployment plan, through the UPLB SHIELD, the university’s umbrella program which was initiated by OVCCA and which serves as UPLB’s holistic response to the COVID-19 pandemic.

CDC-DDBT hosts combroad conference on the centennial of broadcasting in PH

The Department of Development Broadcasting and Telecommunication (DDBT) of the College of Development Communication (CDC) marked the centennial of broadcasting in the Philippines by hosting a conference on Oct. 18.

Faculty members and research and extension personnel presented papers delving into community broadcasting education and practice at a parallel panel session that was held virtually.

The conference began with a presentation by Dr. Trina Leah Mendoza, DDBT department chair, entitled “A Historical Account of Radyo DZLB as a Pioneer in Philippine Community Broadcasting.”

Mendoza discussed the beginnings of DZLB, and how it has evolved into a teleradyonet platform, merging the power of radio, television, and the internet. Dr. Mendoza also discussed how Radyo DZLB adapted to the online realm through the program, DZLB Online!

The papers presented during the panel showed DDBT’s pioneering, adapting to changes, and future-proofing community and development broadcasting as it endeavored to continue operating Radyo DZLB.

Other papers presented were on the community cable television program Dito Sa Laguna, schools-on-the-air, and the transformation of radio as a broadcast medium.

Two papers on the community cable TV program Dito Sa Laguna were presented in the panel discussion. Marifi Magsino, a faculty member, presented the results of DDBT’s research in her paper “Online Viewership, Feedback, and Challenges of Dito Sa Laguna Program of the College of Development Communication, UP Los Baños.

Ryan Jay Galang, a researcher, presented “Future-proofing Community Broadcasting: Learnings and Experiences from UPLB Devcom’s Community Cable TV Program Dito Sa Laguna Amidst the Pandemic,” focusing on how the program’s production adapted during the pandemic through live broadcasting-from-home. Galang also discussed how the program connected various development stakeholders during the community quarantine.

Two papers focused on the school-on-the-air format. One was the paper of Mark Lester Chico, also a DDBT faculty member and the director of the UPLB Office of Public Relations, “Rediscovering a Legacy of a Lost Voice: A History of Radyo DZLB’s School-on-the-Air,” which traced the history of the broadcast-based distance learning format pioneered by Radyo DZLB, was the focus of

On the other hand, Guien Eidrefson Garma, also a faculty member, presented “Adapting the School-on-the-Air for an Online Audience: The BIDANI NutriLive Experience,” which delved into how Radyo DZLB and the Barangay Integrated Development Approach for Nutrition Improvement (BIDANI) Network Program adapted and tweaked the SOA format for a purely online audience and online broadcast platform.

How community radio stations adapted to the online world was the focus of the paper of Dr. Benjamina Paula Gonzalez-Flor, and graduate students Nathan Felix and Mohamadsaid Gandawali, “On Air Online: Transformation of Traditional Radios in a Digital World.” The paper also presented a framework emphasizing the evolution of community radio towards a more online broadcast landscape.

The Department of Broadcast Communication of the UP College of Mass Communication with the Philippine Studies Association and DZUP 1602 organized the 100 Years of Broadcasting in the Philippines Conference. (Guien Eidrefson Garma)

This article was originally published on the UPLB website.

Devcom students oriented on UP, CDC branding

As part of its mandate to proactively mainstream and uphold policies on the proper use of UP’s branding assets among its constituents, the Committee on Public Affairs (CPA) of the College of Development Communication (CDC) initiated an orientation for students on the UP Visual Identity Guidebook (VIG) of 2017 and CDC’s brand book on October 18 via Zoom. This is also part of CDC’s knowledge management efforts to streamline its workflow.

The webinar mainly catered to the presidents, vice presidents, and heads of the publicity and documentation or secretarial committees of CDC student organizations and councils. These were the UPLB Development Communicators’ Society, UP Alliance of Development Communication Students, UP Community Broadcasters’ Society, CDC Student Council, CDC Freshman Council, and Tanglaw. Students taking production courses and some CDC staff also participated.

The first speaker was Mr. Miguel Victor T. Durian, chair of CDC CPA, who introduced DevConnect, the new extension project of CDC that aims to build strong relations among the college’s various stakeholders through the use of multimedia. He then discussed the UP VIG and the pertinent policies issued by the UPLB Office of the Chancellor (OC) on the use of the university’s visual assets. He also discussed the proper ways of reflecting appropriate titles in official communications and documents per university policies.

The second speaker was Ms. Charlene Mae B. Arkaina, the head of DevConnect’s Layout and Graphics Production, discussed CDC’s own brand book, including the proper use of the college’s logos, official colors, letterhead, among others. She also facilitated the distribution of CDC’s digital kit for students containing high definition copies of UP and CDC’s branding assets and memoranda on their proper use. They were also advised that the assets are for official and academic use only.

Other members of the CDC CPA include Asst. Prof. Avril Adrianne DG. Madrid (Co-Chair), Ms. Frances Abagat-Manrique, Mr. Zeus Charles D. Gunsay, Asst. Prof. Maria Teresita B. Osalla, Mr. Joseph Lydio R. Roble, and Rudy P. Parel Jr. (Student Representative).

The CDC CPA is part of the UPLB Committee on Information, Media Relations, and Communication (CIMRC) of the Office of Public Relations – Office of the Chancellor (OPR-OC), led by its director, Asst. Prof. Mark Lester M. Chico. 

The committee will also initiate a webinar for CDC faculty and staff. (Rudy P. Parel Jr.)

Devcom students accepted to exchange programs this 2022

The College of Development Communication congratulates four BS Development Communication students who are serving as exchange students at universities abroad for one semester. These students are Jan Derrick Pertez and Kate Maybelle Abulad (Mendel University in Brno in Czech Republic, as well as Darelle Anne Ebron and Kyla Felise Ventura (Kasetsart University in Thailand).

Interested in becoming an exchange student? Learn from the experiences of our students.

Jan Derrick Pertez
Mendel University in Brno, Czech Republic
Winter Semester (September 2022-February 2022)
Erasmus + Exchange Program

Student organizations
Ahon Batang CALABARON (ABACA) – UPLB (Founding President)
Society of Exchange Students U.P.
UPLB Development Communicators’ Society, Inc.
UPLB Gabay Volunteer Corps
Rotaract Club of Alabang Madrigal Business Park

Why did you apply for an exchange program? What inspired you to pursue this endeavor?

I applied for this exchange program because I know it will provide me with a life-changing experience, and of course, it would ensure my personal growth and abundant learning only offered by this opportunity. For my inspiration, it started during my sophomore year when I met former exchange students in our college, namely Kuya Keirth Manio, Ate Sophia Romilla, Kuya John Warren Tamor, and Ate Rainielle Guison. They inspired me to try it for myself. Their stories about experiencing a new culture, and seeing how education attained from a different environment are something to be treasured and shared. If they can do it then I am certain I can do it too.

How will your experience as an exchange student complement and enrich your Devcom education?

Through our program BS Development Communication, we are trained to view life from different perspectives, like how everyone’s growth is unique. My exchange program under the Faculty of Regional Development and International Relations will help me broaden my understanding of our practice on a much larger scale,  increase my current awareness regarding the significance of development communication, and hopefully attain new approaches to tackling underdevelopment that can aid in handling our stakeholders.

Kate Maybelle Abulad
Mendel University in Brno, Czech Republic
Winter Semester (September 2022-February 2023)
Erasmus + Exchange Program

Student organizations
UP Alliance of Development Communication Students (UP ADS)
UP Banahaw
Christ Youth in Action UPLB (CYA UPLB)

Why did you apply for an exchange program? What inspired you to pursue this endeavor? 

Aside from the opportunity to experience the education system abroad, I applied for this exchange program to broaden my perspective as I immerse myself to foreign cultures and meet people from different parts of the world. I like to challenge myself to go out of my comfort zone in the pursuit of personal growth. I also aim to cultivate a greater sense of independence and adaptability in an unfamiliar environment. I always believe that the world is so much more and I would not miss this chance to learn its complexity while making precious memories in the process.

How will your experience as an exchange student complement and enrich your Devcom education?

“This experience will definitely develop my cultural competence and build my confidence in dealing with different types of situations. I will learn how to better connect with people and understand their worldview. My learnings from my courses at Mendel University will help me in honing my critical view of development in an international/globalized context. I hope to be a better development communicator after this exchange.”

Darelle Anne Ebron
Kasetsart University, Thailand
August 2022-December 2022
One Semester Scholarship Program for ASEAN Students (KU OSSPAS)

Student organization
UPLB Development Communicators’ Society, Inc.

Why did you apply for an exchange program? What inspired you to pursue this endeavor? 

I applied for this exchange program mainly because I wanted to gain a new and exciting experience, in a new location where I could meet different people from all walks of life. I specifically chose Thailand because I had already been living here for 7 months prior to being accepted into the exchange program, and had already fallen in love with the country. Other than that, I saw being given the chance to study in one of the most prestigious universities in Thailand as a wonderful opportunity that I could not pass up.

How will your experience as an exchange student complement and enrich your Devcom education?

“I hope to enrich, not just my Devcom education, but my learnings as a student in general by gaining insights about other disciplines such as tourism and agriculture through the five courses that I am currently taking. Other than that, being able to meet other students from different countries and different cultures will broaden my perspective on the world, and help me further in my studies as a development communication practitioner in-training.”

Kyla Felise Ventura
Kasetsart University, Thailand
August 2022-December 2022
One Semester Scholarship Program for ASEAN Students (KU OSSPAS)

Student organizations
Ahon Batang Calabarzon (ABACA-UPLB) – Founding Creatives Head, Development Communicators’ Society, Inc. – Member

Why did you apply for an exchange program? What inspired you to pursue this endeavor?

The reason why I applied for this exchange program was because I just wanted to try to explore other countries for the first time in my life. I believed that in pursuing this opportunity, I would be able to enrich my experience as a student and be able to learn and grow as an individual.

How will your experience as an exchange student complement and enrich your Devcom education?

My experience as an exchange student so far has led me to learn about different cultures and make different connections. The degree program I am currently taking in marketing also helps me understand how to communicate a message better to people, which has elements that complement my studies as a development communication student. I believe that my experience here will help me explore other ways of learning about people and how to use these ways effectively.

(Miguel Victor T. Durian)