What We Do

Meet CDC’s New Academic Staff

For second semester 2020-2021, the College of Development Communication (CDC) hired three tenure-track faculty members and one REPS. Furthermore, to support its regular teaching staff, as UPLB continues to be on remote learning mode, CDC also hired one non-tenure track faculty member, four lecturers, and two teaching assistants.

Faculty

(Tenure-Track)

Aileen “Ai” F. Macalintal
Assistant Professor 1, DDJ
(4 January 2021)

Ai has had 10 years of journalism experience as writer and editor in local and international financial media agencies. Before joining CDC, she worked as a senior lecturer at the UP Open University (UPOU) and Instructor 4 in the Department of Humanities-College of Arts and Sciences (DHUM-CAS) of UPLB. She holds a degree in BA Communication Arts (cum laude), major in Writing, from UPLB. Under the Erasmus Mundus Joint Master Degrees (EMJMD) program, she also obtained an MA in Journalism, Media, and Globalization, specializing in business and financial journalism, jointly offered by City, University of London in the United Kingdom and Aarhus University in Denmark. She also served as visiting scholar at the University of California at Berkeley.

Jefferson Lyndon “Jeff” D. Ragragio
Assistant Professor 5, DSC
(01 March 2021)

Jeff’s academic training is on communication research and media studies. He has taught courses and published in the areas of communication and society, journalism, mediatization and the public, community media, media laws and ethics, cultural studies, and human rights. His research interests include networked technologies, development communication, indigenousness, discourse, gender and identity, authoritarianism, and populism. He is keen to enrich his perspectives about science communication in the context of the Global South. Jeff is completing his PhD in Journalism at the Hong Kong Baptist University. He obtained an MA in Communication Research from the University of the Philippines Diliman and a BA in Political Science from the Polytechnic University of the Philippines.

Reianne “Rei” M. Quilloy
Assistant Professor 4, DSC
(04 March 2021)

Rei has over 10 years of professional work experience at the International Rice Research Institute (IRRI). Armed with skills on science communication, her work at IRRI entailed developing communication strategies, particularly on raising the profile of rice research portfolios, reporting of research outputs and outcomes, facilitating innovation platforms, and co-managing projects spanning across different areas  on natural resource management and sustainable development in different countries in Southeast Asia. Rei is currently enrolled in the PhD program of Development Communication with cognate in Extension Education. She finished her MS in Development Communication with cognate in Development Management, and BS Agriculture, major in Plant Pathology, at UPLB.


Research, Extension, and Professional Staff (REPS)

Miguel Victor “Miggy” T. Durian
University Extension Associate 2, DDJ
(1 February 2021)

Miggy facilitates the management and implementation of DDJ’s research, extension and public service programs, such as the Los Baños Times. He also serves as DDJ’s affiliate assistant professor. He started his career at UPLB at the Office of the Vice Chancellor for Community Affairs (OVCCA) as University Research Associate 1, functioning as information officer and technical staff. He also worked closely with the Office of Public Relations of the Office of the Chancellor (OPR-OC) as OVCCA’s public information associate. Prior to his regular stint at UPLB, he was an apprentice science writer at OPR. He holds BS and MS (with distinction) degrees in Development Communication from UPLB.


Faculty

(Non-Tenure Track)

Rovil A. Espiritu
Assistant Professor 1, DEC
(10 March 2021)

Rovil previously worked as a senior science research specialist at the Office of the Assistant Secretary for International Cooperation (OASECIC) and science research specialist at the Forest Products Research and Development Institute (FPRDI) of the Department of Science and Technology. He also worked as administrative officer at the Movie and Television Review and Classification Board (MTRCB). He finished his BS in Development Communication (cum laude), major in Science Communication, from UPLB. He also took his Master in Development Policy (magna cum laude), with concentration in Public Administration and Public Policy Management, from Korea Development Institute, South Korea.


Lecturers

Nicolas Gabriel ‘Kulas’ V. Abrenilla
DEC
(10 March 2021)

Kulas is a graduate of BS Development Communication, Major in Educational Communication in 2007. He is currently a Creative Director at Publicis JimenezBasic in Makati City. He has received various awards for his advertising work and has represented the country numerous times such as in the Cannes Lions International Festival for Creativity, Spikes Asia Advertising Festival Awards and the Creative Guild of the Philippines Kidlat Awards. He also served as Director for Young Creatives for the Creative Guild.

Lilian B. dela Cruz
DDJ
(1 March 2021)

Lillian currently serves as chief of the Economic Research and Statistics Division of the City Government of San Pablo, Laguna. She was a long-time editor of the Herald Group of Publications, a community media outlet. She also previously worked as an English instructor at the Dalubhasaan ng Lungsod ng San Pablo, where she also served as Director for Student Affairs and Services and as principal of the college’s integrated school. She holds a BA in Communication Arts, major in Writing, from UPLB and an MA in English Language Studies from the Lyceum of the Philippines, Batangas.

Noli ‘Bonz’ A. Magsambol III
DDJ
(1 March 2021)

Bonz is currently a multimedia reporter at Rappler, Inc, where he also previously served as a social media producer. He covers beats on education and health. In March 2021, he won an award at the 16th La Sallian Scholarum Awards (LSA) for best online feature for an article he wrote on remote learning during the COVID-19 pandemic . He also previously worked as a researcher at ABS-CBN. Furthermore, he served as resource speaker in a session of the DDJ Seminar Series entitled Bithayan: Finding and Telling Newsworthy Stories in 2018. He holds a degree in BS Development Communication, major in Development Journalism from UPLB.

Hanah Lee B. Tabios
DDJ
(1 March 2021)

Hanah is currently a science research specialist at the Philippine Council for Industry, Energy and Emerging Technology Research and Development-Department of Science and Technology (PCIIERD-DOST). She was previously a reporter for The Manila Bulletin where she covered beats on tourism and transport. She also worked as researcher at the GMA News and Public Affairs, and writer and associate editor for Kaunlaran Magazine of the Philippine Federation of Rural Broadcasters. Finally, she served as senior field reporter for Innovations for Poverty Action Philippines. She also served as resource speaker on multimedia reporting for DDBT’s DZLB Online Partners’ Training in 2019. She holds a degree in BS Development Communication from UPLB.


Teaching Assistants

Wilzen “Aeo” D. Bermoy
Teaching Fellow, DDJ
(1 March 2021)

Aeo is currently pursuing his Doctor of Communication at the UP Open University (UPOU). He has had teaching stints at various universities in Visayas, namely the Visayas State University, University of Southern Philippines Foundation, University of the Visayas, Cebu Doctors’ University, Cebu Normal University, and University of San Carlo. He earned his Master of Education in English as a Second Language at UP Cebu and BA Communication, major in Speech Communication and minor in Journalism, at UP Baguio.

Dennise B. Recuerdo
Teaching Associate, DDJ
(1 March 2021)

Dennise is a Master of Development Communication student at the UP Open University. She has held positions involving proposal writing and program implementation in various government and non-government institutions. She has also done consultancy work and pro-bono projects in the development sector. She earned her BA Communication Arts from the UP Visayas Tacloban College. In addition, she finished a course on Legal Instruments for the Protection of Children and one on Global Diplomacy in the United Nations.



Meanwhile, CDC also welcomes back the following DDBT faculty members who had been on study leave to pursue their PhD:

  • Prof. Mark Lester M. Chico, PhD in Media Studies, College of Mass Communication, UP Diliman.
  • Prof. Maria Teresita B. Osalla, PhD in Community Development, College of Public Affairs and Development, UPLB.

Lastly, the following DDJ faculty members are on leave:

  • Prof. Kabzeel Sheba G. Catapang is on study leave to pursue her PhD at the University of Queensland, Australia, effective 1 April 2021.
  • Dr. Serlie Barroga-Jamias is on sabbatical leave, effective 1 January 2021 to 31 December 2021.

(Miguel Victor T. Durian, Kabzeel Sheba G. Catapang, Elaine DC. Llarena, Renz Frances D. Abagat, & Hermilea Marie C. Castillo)

CDC pays tribute to Dr. Felix Librero

The College of Development Communication organized an online tribute to remember and honor the late Dr. Felix Librero, a pioneer in Development Broadcasting and Development Communication.

Held last March 25, 2021, the online tribute was attended by UPLB Chancellor, Dr. Jose V. Camacho, Jr., UP Open University Chancellor Dr. Melinda Bandalaria and other UPOU officials, Dr. Librero’s family members and relatives, former colleagues, former students, and current CDC faculty, REPS, and administrative staff.

The online tribute was filled with the attendees’ fondest memories of Sir Lex as a colleague, teacher, mentor, friend, and as a father. 

Photo: UPLB Chancellor Dr. Jose V. Camacho, Jr giving his opening remarks during Sir Librero’s online tribute

As a pioneered development communication practitioner

Sir Lex was always remembered for his contributions to the development communication practice, especially his contributions to CDC being elevated from the College of Agriculture’s Department of Development Communication to the Institute of Development Communication, and eventually to the College of Development Communication.

Dr. Alexander Flor also shared that it is because of Sir Lex that DZLB became a KBP Golden Dove awardee. Sir Lex was instrumental in the UP system being awarded with a broadcasting franchise originally intended only for DZLB; the franchise was extended to the entire UP system. Dr. Flor also added that Sir Lex “pioneered and introduced distance education to the UP system through school on the air and his thorough instruction, research, and extension”.

According to UPLB Chancellor Jose V. Camacho, Jr, “Sir Lex will always be remembered for all the nice things he has done in instituting change and inspiration in our beloved University, in planting seeds of inspiration, and in planting seeds of hope”. Chancellor Camacho also added that he will always remember Sir Lex for his sense of academic leadership. He says the value that Sir Lex puts into his academic work is always worthy to be emulated by former students, colleagues, CDC academic staff, and administrators. The Chancellor also said that Sir Lex has “inspired all of us to do greater things not just for the institutions that we serve, but also to be more compassionate, especially for those who are less fortunate.”

Photo: Top (L-R): Dr. Alexander G. Flor, Dr. Maria Celeste H. Cadiz; Bottom (L-R): Dr. Dr. Teresa Stuart-Guida,
Dr. Higino A. Ables

Dr. Higino A. Ables, a former colleague, also recalled an encounter with him when he was tasked to interview Sir Lex. Dr. Ables shared, “When Lex was a World Bank scholar to the University of Indiana, I was tasked to interview scholars who were sent abroad to see to it that they would return and serve their service contract. After the interview, I was quite sure that Lex would come back to Los Banos for he had been prepared for something bigger. And true enough, his major in instructional systems was the preparation for his going to the Open University.”

As an esteemed colleague

Sir Lex showed his love and concern for DZLB even if he was already working with UP Open University. Assistant Professor Ma. Teresita B. Osalla of DDBT fondly recalled Sir Lex’s interest and willingness to share his ideas to improve DZLB. She recalled, “When I was the DZLB station manager, there were occasions na nagkakausap kami, he would give suggestions for the station. Basta about DZLB maaasahan siya. He was very much willing to be part of the station. Despite his busy schedule, he can easily be invited to host a program for DZLB”. 

According to Assistant Professor Mark Lester Chico of DDBT, Sir Lex was his primary source on the paper he wrote on the history of DZLB. Chico added that through his paper, Sir Lex allowed him to “to reflect on and argue about SOA, but at the same time, reminded me that I, together with my colleagues at DDBT-CDC, now have the responsibility to rediscover SOA’s purpose.”

Photo: Dr. Maria Stella C. Tirol, Dean, College of Development Communication

CDC Dean Dr. Maria Stella C. Tirol also recalled and shared her fondest memories with Sir Lex. “I would like to reiterate that despite his early successes in his professional career, he remained down to earth. He would knock on the doors of our offices and he would sit with us to share jokes and share funny stories such that when he finishes telling them, it was already time for lunch or it was about time to go home.”

As a dependable friend

Sir Lex was remembered by former colleagues for his fuschia shirt, his checkered pants, his well-groomed hair, his “distinctive deep modulated broadcaster’s voice”, his rimmed eyeglasses, his large buckled cowboy belt, and his orange Toyota Corolla “with a backup sound that announces his departure from the Devcom premises”. 

DEC administrative assistant, Romeo C. Estimado and former DEC administrative assistant Bernabe M. Remoquillo shared their own stories of Sir Lex. Estimado recalled that Sir Lex would invite his colleagues to his house for a Christmas party. On the other hand, Remoquillo talked about Sir Lex’s fondness for new gadgets as well as for what’s popular. Remoquillo explained, “mahilig siyang sumunod sa uso. Noong nauso ang long hair, nagpa-long hair din siya. Noong na-uso ang kulot, nagpakulot din siya… updated siya palagi sa mga gadgets lalo na kapag bago ang gamit niya. Ipagmamayabang niya sa amin yan!” 

Photo: Top (L-R): Dr. Trina Leah T. Mendoza (DDBT Chair), aProf. Lynette B. Carpio-Serrano (DEC), Mr. Romeo C. Estimado (DEC); Bottom (L-R): Mr. Bernabe M. Remoquillo (DEC), aProf Ma. Teresita B. Osalla (DDBT), Dr. Serlie B. Jamias (DDJ)

Sir Lex’s former colleagues Dr. Rex Navarro, Dr. Maria Celeste Cadiz, Dr. Teresa Stuart-Guida, and former students Mr. Ronald Mangubat and Mr. Andre Santilliana shared their funny  “Original Friday Club” memories about him. Dr. Stuart-Guida in particular recalled that they had their “Friday Club” or “Thank Goodness It’s Friday” potluck, card games, joke sessions and chikahan after the work week. According to her, “we became very close then, to the point where we exchanged being kumares and kumpares, being marekoys and parekoys”.

According to Santilliana, he will always cherish and remember their Friday nights with Sir Lex, when they would come together to unwind; he said Sir Lex would spend time with them, not as a Devcom Director, not as a professor, not as a boss but as a friend and as one of the boys. 

According to Dr. Alexander Flor, Sir Lex’s legacy includes “the way he treated people, the way he accommodated his students and colleagues as his personal friends”.

As an inspiring teacher and mentor

Former students who also joined the online tribute, joyfully shared their fondest memories of him as their teacher and mentor.

Assistant Professor Lynette B. Carpio-Serrano from DEC mentioned that Sir Lex is one of her favorite professors in DevCom. Carpio-Serrano recalled that Sir Lex “can make the most technical things sound so interesting and fascinating. One of the things about Sir Lex that I like to remember is how good he was at telling stories. He inspired me and he will continue to inspire me to become a better teacher.”

Dr. Serlie B. Jamias from DDJ also shared that Sir Lex would always ask his students to write, especially his advisees. “He always told us to publish because that will kickstart our professional career. I didn’t even think of publishing until he was a member of my committee in my Master’s degree; he was not even the chair. But after my defense, he said that he will publish monograph number 11 for Devcom. My confidence got boosted. I wasn’t very confident of myself then and he really gave me that by publishing my work.” Dr. Jamias further shared that Sir Lex was her mentor not only when she was a student, but also when she became an administrator. When she would experience a crisis, she would go to Sir Lex in UPOU and ask him for advice. According to her, Sir Lex is a mentor because he is someone who is looking after you, and you know that for him, you are an important person.

Sir Lex’s former colleague, Dr. Cadiz also shared that she learned a lot from Sir Lex about the EdTech side of Educational Communication. According to her, Sir Lex was very generous with his knowledge and knowledge resources and allowed Dr. Cadiz to use his books as references for the DEVC 40 book that she wrote. Dr. Cadiz added, “When he was my MS thesis adviser, he was supportive all the way and allowed me to grow my own ideas and theorizing in Devcom toward agricultural and rural development.”

Photo: Mr. Ronald Mangubat; Dr. Kamolrat Intaratat

Mr. Ronald Mangubat, a former student, shared an encounter with Sir Lex when he was working with him in DZLB. He mentioned that he learned a lot from Sir Lex by watching him work. “He never reprimanded me nor let me feel that he was superior to me. In fact in the many times that he visited us in the station, he would always talk about his old radio days when he was just starting. He was a man full of stories, always telling us anecdotes about his student life when he was in college or when he was a graduate student taking his Ph.D. in the US.”

Dr. Theresa “Mayette” Rivera, Sir Lex’s former student, shared that Sir Lex was not her formal adviser but he helped her concretize her ideas for her thesis with his theories and guidance. Ms. Mabel Sudaprasert, also a former student, shared, “Aside from the academic side of advising, he acted as a parent and invited me to join his family during weekends in UPCO.  Akala niya taga malayong lugar ako, eh taga-Los Baños din naman talaga ako. This proved how caring he is as an adviser.”

Lastly, Dr. Chona Particia Echavez, another former student of Sir Lex, said that “his influence on mentoring and dealing with students left an imprint in my life as a teacher/adviser”.

As a loving father

Photo: Mr. Al Librero

The special tribute was also attended by his family members and relatives. Mr. Al Librero, Sir Lex’s son, mentioned that Sir Lex rarely made a habit of talking to his family members about his work, “I am really very happy that some of my family members are here right now, hearing first hand your accounts and it probably makes them realize how far-reaching his influence has been over the years.” At the end of the tribute, his son also said that all of the attendees of the online tribute represent Sir Lex’s impact not just in CDC, UPLB, and UPOU, but that there was a personal aspect to it. He thanked everyone for the friendship shared with him, their family, and with his late father. He also thanked everyone for keeping Sir Lex’s legacy alive in the years to come. (Renz Frances D. Abagat)

DDBT develops broadcast media-based instructional programs for grade school learners

The Department of Development Broadcasting and Telecommunication (DDBT) takes the lead in developing radio and television-based instructional programs for early grade learners in Regions 5 and 6, and the Maguindanao Divisions in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM). Two instructional programs titled, We Learn As One: Ang Radyo Kong Paaralan and We Learn As One: My TV School, are being produced to help students, parents, and teachers ensure quality learning during the pandemic. The instructional materials were in Filipino and English. 

DDBT staff and talents for We Learn As One: My TV School and We Learn As One: Ang Radyo Kong Paaralan

We Learn As One: My TV School and We Learn As One: Ang Radyo Kong Paaralan are produced through DDBT’s partnership with the Department of Education (DepEd), United States Agency for International Development  (USAID), Research Triangle Institute International, and Brattle Education. Prior to this project, the College of Development Communication (CDC) has been engaging in educational and development broadcasting through Radyo DZLB. 

Asst. Professor Mark Lester Chico working behind-the-scenes for We Learn As One: My TV School and We Learn As One: Ang Radyo Kong Paaralan

As project leader, Asst. Prof. Mark Lester M. Chico is at the helm of the DDBT Team in designing and producing the instructional programs. The team recognizes the opportunity to use broadcast media for formal education since the pandemic has disrupted face-to-face classes. “As the pioneer and leading institution in educational broadcasting, we at DDBT see this as a good opportunity to provide our expertise in producing radio- and television-based instructional materials that would help teach our young learners reading, writing, and speaking, among others,” says Assistant Professor Chico. He further reiterated that “our current situation due to the COVID-19 pandemic highlights the need for broadcast media-based learning materials, and we at DDBT, together with our colleagues, alumni, and partners, responded to the call. Producing educational broadcasts has always been a big part of our public service initiatives at the Department and the College“.

The radio and TV programs are directed by Assistant Professor Chico, who also wrote and co-hosted radio episodes, and produced TV episodes. Executive Producers include University Research Associate Ryan Jay Galang, Assistant Professor Louise Villanueva, and Assistant Professor and DDBT Chair Trina Leah Mendoza. Among the TV hosts are Linus Van Plata, CDC alumnus, and Adrianne Selma and Samantha Gesmundo. Ma. Alexandra Dayrit-Caperiña, Linus Van Plata, and Sammy Grubanzo, CDC alumni, and Hannah Grace Acoyong, CDC student serve as hosts for the radio program. Writers involved CDC alumni including Magno Ardenia, Jr., Harry Bernardino, Sheryl Hermosa-Ebron, Joshua Jonas, Jazel Llamas, Ana Dominique Pablo, Naomi Rufino, and Rinarhae Seguin. Animators and editors are a mix of CDC staff, students, and alumni such as Christopher Calamlam, Angeli Marcon, Mario Maningas, Gill Salgado, Ryan Juego, and other artists. Production staff include CDC administrative personnel Anais Villapando, Marionette Dela Cruz, Carol Joy Cabello, and Joey Pelayo. Marivic Ramos of the Autism Society of the Philippines Laguna Chapter also coordinated and provided talents from their members including Kim Lapastora and Marz Raña. 

DDBT staff behind-the-scene for We Learn As One: My TV School and We Learn As One: Ang Radyo Kong Paaralan

In addition to the local channels and stations in Regions 5 and 6, and BARMM, We Learn As One: My TV School and We Learn As One: Ang Radyo Kong Paaralan are also available online via the ABC+ Learning Connects Facebook Page, streamed via Radyo DZLB Facebook Page, and aired on Royal Cable TV6 under the program, Dito Sa Laguna. (LSVillanueva)

CDC alumnus awarded for his feature on pandemic remote learning

CDC alumnus and Rappler multimedia reporter Noli ‘Bonz’ A. Magsambol III won an award for the most outstanding online feature in the youth and education category in the 16th La Sallian Scholarum Awards (LSA) held by De La Salle University (DLSU) virtually on 26 March 2021.

His development-oriented winning piece, entitled No student left behind? During pandemic, education only for those who can afford, tackled the difficulties of the new blended learning approach that the Philippine education system has been compelled to adopt due to the COVID-19 pandemic. The article highlighted the challenges experienced by poor public high school students, their parents, and teachers in making blended learning work for them amidst financial and practical constraints. These challenges were lack of gadgets, limited Internet access, and absence of conducive learning spaces. Another piece of Magsambol, entitled Distance learning: A looming crisis for students with special needs, was also a finalist in the category. It likewise tackled remote learning, but as experienced by persons with disabilities (PWDs).

Bonz is a lecturer at the Department of Development Journalism (DDJ). He was also one of the resource speakers in DDJ Seminar Series Bithayan: Finding and Telling Newsworthy Stories in 2018.

Bonz earned his BS Development Communication degree, major in Development Journalism, from UPLB in 2015. (Miguel Victor T. Durian, with reports from Rappler.com. Photo from Rappler)

Dito Sa Laguna, DZLB Online! forge partnerships with local communities and institutions

The UPLB College of Development Communication (CDC-UPLB) continues to strengthen the engagement and participation of local communities through its local cable television program, Dito Sa Laguna, and DZLB Online!, the internet radio of the university.

Dito Sa Laguna (DSL), is a development-oriented community television program produced by the college in partnership with Royal Cable Corporation (previously Community Cable Vision Corporation or CCVC), a local cable TV provider. The program features the aspirations, accomplishments, and information needs of Laguna communities. Now in its 7th year and 29th season, DSL entered a new partnership with Royal Cable Corporation. Fresh episodes are being streamed live on Mondays, 11AM, through its official Facebook Page and Mondays-Saturdays, 11AM, via Royal Cable TV Channel 6. 

Photo (L-R): Mr. Christopher Sanji (Royal Cable TV Manager), Mr. Ryan Jay Galang (URA II & DZLB Manager), Dr. Maria Stella C. Tirol (CDC Dean), & Dr. Trina Leah Mendoza (DDBT Chair)

Dito sa Laguna as linker-facilitator

DSL continues to produce new episodes that feature resilience, creativity, resourcefulness, and passion of local communities amidst the pandemic. Serving as linker-facilitator, the program paved the way for community collaborations and livelihood opportunities. One of these collaborations is the establishment of a community garden in Cabuyao, Laguna. This community-led initiative started when DSL featured UPLB’s Hardin Kawingan (HK) last year that promotes backyard organic farming during the lockdown. After two months, DSL invited Debbie Bartolo, a UPLB alumna, to talk about the role of non-government organizations in helping vulnerable communities. HK reached out to Bartolo after watching the episode and connected HK to a community-led women’s organization Damayan ng Maralitang Pilipinong Api (DAMPA) in Cabuyao City. This partnership became BINHI ng Pag-unlad that aimed to gather resources to provide seedlings to DAMPA. The group now has its own community garden, Hardin Ni Nanay.

Photo Courtesy: Dito Sa Laguna & UPLB Horizon

DZLB online broadens its programs

DZLB Online!, the web counterpart of Radyo DZLB 1116 khz Ang Tinig ng Kaunlaran held several exploratory talks for new partnerships and programs. DZLB produced an online School-On-the-Air (SOA) in partnership with UPLB BIDANI Network Program, the BIDANI NutriLive. The program ran for two months in November to December 2020 to expand its reach in delivering nutrition education to its partner barangays in Laguna and other provinces. 


DZLB Online! has two regular programs: Galing UPLB and Leader Ka K!. Galing UPLB is a university-wide magazine program that promotes the university as a premiere research and public service university in the country. The program airs every Friday, 3PM. It provides listeners the latest news, events, research, extension, and public service initiatives of its constituents, including its alumni. This program is co-produced by CDC, Office of Public Relations, and Office of Alumni Relations. 


Photo: Galing UPLB interview with UPLB Chancellor Jose V. Camacho Jr. 

The award-winning youth-oriented program Leader Ka K! (LKK) is back on air with its original hosts; UPLB Prof. Mark Lester Chico and Youth Development Affairs (YDA) head Ms. Pinky Almadin-Villasenor. LKK amplifies the voice of the youth and engages them to actively take part  in community development and nation building. The UP Community Broadcasters’ Society, a socio-civic organization in UPLB, co-produces the program.

To watch the episodes of these shows and for more information about Dito sa Laguna and DZLB online, like and subscribe to their Facebook page. (RJIGalang)

Department of Agriculture staff sharpen their skills on Communicating Research Results

Over the past decades, research has become more vigorous that it is necessary to make research results known to the public and technologies to be made available to its beneficiaries.  Communication is a necessary skill a researcher should have in order to fulfill this role.

Recognizing this need, an online training course entitled “Communicating Research Results” was conducted by IRRI Education, in partnership with the Department of Science Communication (DSC) of UPLB’s College of Development Communication. The training was held from March 16 to 19, with 22 participants from the Department of Agriculture Regional Field Offices. The training team from DSC and IRRI Ed crafted a training program to introduce principles and practical techniques on how to communicate agriculture research results. The training is part of the Department of Agriculture project “ Strengthening the Capability of the NARES partners for Research Development and Extension of Climate Ready Information and Technologies to Rice-based Farming Communities in the Philippines (SERVE)” funded by the Department of Foreign Affairs and managed by the Bureau of Agricultural Research through IRRI

The DSC training team during their respective training sessions (from top to bottom) Dr. Elaine Llarena, Assistant Professors Avril de Guzman, Reianne Quilloy, and University Extension Specialist Charlene Mae Arkaina

The DSC Training Team is composed of Dr. Elaine Llarena, Assistant Professors Avril de Guzman and Reianne Quilloy, and University Extension Specialist Charlene Mae Arkaina. They designed and served as resource speakers for the training. The training team discussed  and facilitated activities on determining how to communicate research data for specific audiences or stakeholders. Techniques on clear and effective writing of research findings as well as data visualization were also discussed. The participants, in their worksop sessions, applied the techniques they learned on the principles of effective writing and visual design. They were provided with practical tips on preparing a writing plan, editing, and revising their work. Participants were also introduced to using graphic design and editing software tools such as Canva and Grammarly. The participants showcased their work to the training team and IRRI experts Engr. Calling Balingbing, Engr. Joseph Sandro, Beni Hardinero, and Donald Villanueva, who gave their feedback for the improvement of the communication material. The top three designs voted by the participants were recognized during the closing program. 

IIn one of the sharing sessions during the online training, participants reflected on how much they have learned about the importance of communicating research results to different stakeholders. Ms. Manilyn Mondejar of DA Region 10 expressed, “the training helped me become more productive, now that I know how to communicate research results. I am thankful for the resource speakers because of their help throughout the training program. They gave a lot of constructive criticism that is why I was able to develop this material. I was able to learn how to develop a writing plan. I’m in cloud nine. I’m thankful for IRRI for inviting me as one of the participants.”

Althea Joy Casareno from DA MIMAROPA also shared that she learned about new ways to communicate research results or output.  “Before, we used to produce the materials in a crude way (mano mano). I learned some of my colleagues are not yet familiar with Canva. Now that I learned how to use it, I can share to fellow researchers how to use Canva.” She also shared to fellow participants to not feel intimidated in creating communication materials. “Most importantly, think about your audience, before you write,” she said.

Jhumar Loreto, Agriculturist from Region 8, shared about the importance of writing: “writing is not that easy, but it is very important to plan what to do, especially for us on research, after conducting the project, what to do next , to relay results to farmers.” 

Dr. Madonna Casimero, Project Leader of SERVE project was pleased about the output of the training. She further expressed,  “I am happy how confident you have become as an effective communicator after this training course. It is our aim that you are able to communicate about the research and technologies you are promoting for our farmers and fisherfolks.“ (RMQuilloy)

Honoring Dr. Felix Librero: A Pioneer of Development Broadcasting and Development Communication

The UPLB College of Development Communication mourns the passing of one of its pillars, Dr. Felix Librero on March 16, 2021. He was 77. 

Sir Lex, as he was fondly called, was a pioneer in the field of development broadcasting and development communication. He was one of the first broadcasting staff members of Radyo DZLB, the country’s first educational and development-oriented radio station, and became its station supervisor in 1968 and manager in 1975.

Radyo DZLB, one of the milestones of the Department of Agricultural Information and Communications of the College of Agriculture in the 1960s, primarily aimed to broadcast research-based farm information and serve as a laboratory for agricultural communication students. The station later on won a KBP Golden Dove Award for Best AM Station in 1994 and a Catholic Mass Media Award for Best Educational Radio Program in 2010.

Dr. Librero worked with other pioneers in development communication such as Dr. Nora C. Quebral and helped establish the world’s first Department of Development Communication (DDC) in 1974. He became chair of DDC in the 1980s, and then served as the first director of the Institute of Development Communication in 1987, which is now the College of Development Communication.

As a pioneer in the field of development communication, Dr. Librero contributed much to the body of knowledge in development broadcasting and educational communication. He graduated with a BS degree in Agriculture, major in Agricultural Communications, and an MS degree in Development Communication from UPLB, and a PhD degree in Instructional Systems Technology from Indiana University, USA.

He taught and conducted research and extension projects at UPLB from the 1960s to the early 2000s when he became the Chancellor of the UP Open University. 

His legacy remains alive at CDC and UPLB. As we now rehabilitate the DZLB AM radio tower, his teachings and expertise in development broadcasting resonate, in carefully identifying target stakeholders before developing radio programs, in serving as a voice of the audiences, and a visionary in helping audiences to help themselves.

From the UPLB College of Development Communication, our deepest gratitude, Dr. Librero!

CDC’s Dr. Pam Custodio is new GS secretary

Dr. Pamela A. Custodio, associate professor in the Department of Development Journalism (DDJ), was appointed as the secretary of the UPLB Graduate School (GS) effective 01 March 2021. Her appointment is co-terminus with the new GS dean, Dr. Jomar F. Rabajante. 

When asked about her vision as the new GS secretary, Dr. Custodio said that she is looking forward to making the school’s strategic goal, dubbed #GS202x, a reality. 

She shared that GS is now gearing towards future-proofing its operations that is in line with Chancellor Jose V. Camacho, Jr.’s vision. The GS would ensure that its programs are more flexible and ready for constantly changing conditions.Dr. Custodio also emphasized making GS’ services more accessible and humanized to stakeholders, a nod to her passion for qualitative research.

Concurrent with her appointment at the GS, Dr. Custodio is also a member of the UPLB Ethics Review Committee and the UPLB Academic Personnel and Fellowship Committee. At the CDC, she previously served as chair of DDJ from 10 January 2011 to 31 December 2011.

Dr. Custodio has been with the university since 1993. She started her career at UPLB at the then Office of the Director for Extension, which is now the Office of the Vice Chancellor for Research and Extension (OVCRE). 

She is also an active faculty-volunteer at the UPLB Ugnayan ng Pahinungod, the public service arm of the university. At CDC, she teaches courses on development journalism, communication theory, and qualitative communication research. Currently, she is the  managing editor of Media Asia, one of the international peer-reviewed journals of the Asian Media Information and Communication Centre (AMIC). (Miguel Victor T. Durian with Kabzeel Sheba G. Catapang, and Elaine DC. Llarena)

New UPLB admin appoints four CDC Faculty members to key posts

As the “future-proof” UPLB kicks off, the College of Development Communication (CDC) congratulates its faculty who will serve in the administration of Chancellor Jose V. Camacho, Jr. The three new appointees, namely Prof. Mark Lester Chico as Director of the Office of Public Relations (OPR), Dr. Edmund Centeno as Director of the Interactive Learning Center (ILC), and Prof. John Mervin Embate as Director of Office of Student Housing (OSH), began their duties effective November 1, 2020. Dr. Benjamina Paula Flor continues to serve as Director of the Learning Resource Center (LRC).

CDC faculty appointees up close

Dr. Benjamina Paula G. Flor was first appointed director of the LRC in January 2017. Dr. Flor will continue to spearhead the Center’s mandates, which include the expansion of academic-related programs and activities for local and international undergraduate and graduate students.

Affectionately called ‘Ma’am Benj’ by her students and colleagues, Dr. Flor is a member of the CDC’s Department of Development Broadcasting and Telecommunication (DDBT). She obtained her bachelor’s, master’s, and doctorate degrees in Development Communication at UPLB. A prolific scholar with wide array of research publications and extension projects in the country and abroad, she was conferred the title UP Scientist 2 under the UP Scientific Productivity System (SPS).

Aside from teaching in CDC, Dr. Flor currently leads the ‘Measuring awareness and perception on NEDA, AmBisyon Natin 2040, and Philippine Development Plan’ project, and is an eLearning facilitator and module developer for the eLearning course on Nutrition Program Management of the National Nutrition Council.

Prof. Mark Lester M. Chico, the new director of OPR, previously served as Head of the Student Organizations and Activities Division (SOAD) from 2011 to 2014, and director of LRC from 2014 to 2017. 

Prof. Chico is an assistant professor at DDBT. He is currently a PhD candidate under the Media Studies program of the College of Mass Communication in UP Diliman. He finished both his BS (cum laude) and MS Degree in Development Communication at UPLB. 

Aside from his academic duties, Prof. Chico is a broadcast journalist who is actively involved in various multimedia production projects, such as UPLB’s Radyo DZLB and CDC’s community cable TV program ‘Dito Sa Laguna’. He is also a community reporter for Fyt, an independent online media organization. 

Prof. Chico is known as the founder of ‘Gandingan: The UPLB Isko’t Iska’s Multimedia Awards’, an annual university-based media awards organized by The UP Community Broadcasters’ Society that highlights the value of development communication in the practice of traditional and new media in the country. He is currently the Vice President for Luzon of the Philippine Association of Communication Educators (PACE).

The CDC’s Department of Educational Communication (DEC) also has two UPLB administration appointees. First from the DEC is Dr. Edmund G. Centeno, appointed as director of ILC under the Office of the Vice Chancellor for Academic Affairs. Prior to joining the administration of Chancellor Camacho, Dr. Centeno served as CDC’s College Secretary.

‘Sir Ed,’ as he is called by colleagues and students, is an associate professor who previously served as Chair of DEC from 2008 to 2012 and again from 2015 to 2018. He is also an Affiliate Professor at UP Diliman’s College of Education, and UP Open University’s Faculty of Information and Communication Studies.

Dr. Centeno obtained his PhD in Educational Communication and Technology at Kasetsart University in Bangkok, Thailand, and he finished his BS and MS Development Communication in UPLB. A highly sought-after speaker and educator, Dr. Centeno specializes in topics related to learning technologies, instructional design, and ICT for development.

Second from the DEC is Prof. John Mervin L. Embate, who will serve as the director of the OSH, which is under the Office of the Vice Chancellor for Student Affairs (OVCSA). 

‘Sir JM’, to students and his colleagues, started as an Instructor at the Department of Humanities, College of Arts and Sciences from 2012 to 2016. He is now an assistant professor at DEC. Aside from teaching, Prof. Embate is the current Secretary of the Association of Development Communication Educators and Practitioners (ADCEP) of the Philippines. 

Prof. Embate completed his MA in Communication from the College of Mass Communication, UP Diliman where he was also a recipient of the Best Thesis Award. He finished his BS Development Communication (cum laude) in UPLB. 

The CDC family, lead by Dean Maria Stella C. Tirol, wishes them well as they embark on instituting future-proof systems grounded on “effective communication, collaboration, and malasakit or compassion”.

(Renz Frances Abagat, Charlene Mae Arkaina, Ryan Jay Galang, Elaine Llarena, and Jyasmin Calub-Bautista)