What We Do

CDC staff, students undergo intellectual prop seminar

College of Development Communication faculty, administrative staff, REPS and students underwent a half-day seminar on IP in Focus: An Intellectual Property Seminar, facilitated by the UPLB Technology Transfer and Business Development Office of the Office of the Chancellor (TTBDO-OC) in the CDC Graduate Room on 18 September 2023.

Spearheaded by the CDC Dean’s Office and Extension and Public Service Committee, chaired by Dr. Mildred O. Moscoso, the training aimed to advance CDC’s capacity in technology transfer.

Serving as resource persons were the following:

  • Arianne Mae L. Magistrado – Introduction To Intellectual Property, Copyright & Related Rights, Trademark, & Geographical Indication
  • Melannie M. Cabangbang – Patent, Utility Model, Industrial Design, Trade Secret, Plant Variety Protection
  • Elena May N. Cabarrubias – Technology Transfer & UP Intellectual Property Rights (IPR) Policy of 2011
  • Glenn Vincent P. Ong, Master of Ceremony / Moderator

(Miguel Victor Durian)

Asst. Prof. Espiritu is ADCEP’s new treasurer

The College of Development Communication (CDC) congratulates Asst. Prof. Rovil A. Espiritu of the Department of Educational Communication (DEC) for being elected as the new treasurer of the Association of Development Communication Educators and Practitioners (ADCEP) for 2023-2024.

He was elected into office during ADCEP’s 2nd International Conference and 11th Scientific Meeting held on 14-16 September 2023 at the Visayas State University (VSU).

The other elected ADCEP officers are as follows:

  • Ulderico B. Alviola, President, Visayas State University
  • Digna Mac-Paner, Vice President for Luzon, Ateneo de Naga University
  • Rona Dhel C. Alingasa, Vice President for the Visayas, West Visayas State University
  • Jovelyn Gesulga-Fernandez, Vice President for Mindanao
  • Peter P. Dalocdoc Jr., Secretary, Benguet State University
  • Vaberlie M. Garcia, Auditor, Batangas State University

Devcom students reap awards in 2023 ADCEP int’l confab

The College of Development Communication (CDC) congratulates four of its undergraduate students for bagging awards in the 2023 Students’ Competition of the recently held 2nd International Conference and 11th Scientific Meeting of the Association of Development Communication Educators and Practitioners (ADCEP) on 14-16 September 2023 at the Visayas State University (VSU). Your CDC family is proud of you!

Christian Dave A. Caraggayan, Eugene C. Cruzin, & Dan Alexander E. Abas
Biyaheng Kalasangan, video documentary, 1st Place

Jun Vince Dizon
Seeing Through with Science Communication, poster infographics, 2nd place

CDC joins Rappler’s Social Good Summit 2023

College of Development Communication (CDC) students and academic staff attended the Social Good Summit 2023 (#SGS2023) organized by Rappler at the Samsung Hall, SM Aura Premier in Taguig City on Sept. 16.

With the theme #TurningTechForGood: From problem to solution, the daylong event served as a venue to inspire solutions-based conversations on the power and peril of tech use in the current data-driven media landscape. Central to this was the role that communities and other sectors could play in creating a culture that would enable reform and regulation of tech to mitigate its ill effects on society.

Department of Development Journalism (DDJ) lecturers Ralf Rivas and Bonz Magsambol, who are multimedia reporters at Rappler and UPLB alums, facilitated CDC’s participation in the event. They teach courses on the fundamentals of development journalism, data journalism for development, and communication and society.

CDC academic staff members Miguel Victor T. Durian and Guien Garma attended the event with the students.

Through DDJ’s Los Baños Times, CDC has also worked with Rappler’s civic engagement arm, Move.PH during the 2022 Philippine election campaigns in localizing their media and information literacy and fact-checking initiatives to the Los Baños community.

#SGS2023 featured a lineup of local and foreign experts and thought leaders who delivered plenary speeches and participated in panel discussions with the audience on various subject matters, such as generative artificial intelligence (GenAI), data privacy, mis/disinformation, fact-checking, and surveillance capitalism. 

These speakers included Maria Ressa, Rappler CEO and Nobel Peace Prize Laureate; Hillary Clinton, 67th U.S Secretary of State; Frances Haugen, Facebook whistleblower; and other notable figures. 

The SGS is a gathering of citizens, innovators and thought leaders working together to achieve the sustainable development goals (SDGs) by 2030. With this, #SGS2023 marked its return on stage in the Philippines since the pandemic started. (Jan Carlo Basilio)

This article was originally published on the UPLB website.

Devcom website cover photo from Ralf Rivas.

UPLB website cover photo from Dan Alexander Abas.

#DevcomResearch: CDC Academic Staff Conference Presentations 2023-1

Macalintal, A.F. (2023, September). ​​Trustworthy AI: Newsroom AI in Singapore and the Philippines [Paper presentation]. Eighth International Conference on Communication & Media Studies at Complutense University of Madrid, Faculty of Information Sciences, Madrid, Spain.

Montemayor, G.J.S., Araneta, A.C., Castillo, H.M.C., Lim, A.G.T., Lee, Y.A.C., Andrion, J.K.F., Ablang, R.K.D., Pagulayan, J.C.D.A., & Collado, R.V. (2023, August). Impact assessment of selected PCAARRD publications [Paper presentation]. 1st Science and Technology Impact Assessment Conference 2023, Manila, Philippines.

Eleazar, P.J.M. (2023, July). Analyzing the Sugarcane Block Farm System farmers’ engagement with extension agents: The case of selected sugarcane farmers in Batangas, Philippines [Paper presentation]. International Association for Media and Communication Research (IAMCR) Conference 2023, Lyon, France.

Lomboy, O.C. (2023, July). Tracing the nudges: Building financial household resiliency of small-scale fishers through savings clubs [Paper presentation]. International Association for Media and Communication Research (IAMCR) Conference 2023, Lyon, France.

Read about the paper presentations of other CDC academic staff:

(Miguel Victor Durian)

CDC joins Philippines Communication Society’s youth forum

Students and faculty of the College of Development Communication (CDC) participated in “Paano mag-communicate ang mga Beshy ko? A Gen Z’s guide to Crafting Communication Research and Career Strategies”, a seminar-workshop led by the Philippines Communication Society (PCS) on 9 September 2023 at the Trinity University of Asia, Quezon City. 

It aimed to empower young communicators by equipping them with the know-how of research publishing and immersing them in trends and opportunities in the fields of communication and media.

Accompanied by Dean Maria Stella C. Tirol and Assistant to the Dean Rosa Pilipinas F. Francisco in the forum, the students come from CDC’s three student organizations, namely, the Alliance of Development Communication Students (ADS), UPLB Development Communicators’ Society (DCS), and UP Community Broadcasters’ Society (ComBroadSoc), as well as from the CDC Student Council.

At the end of the forum, CDC students Jamil Creado and Rose Fritchelle Custodia were recognized with the Most Participative and the Most Inquisitive Awards, respectively, for their active participation in the event.

The resource speakers included academics and practitioners, whose talks centered on journal publishing and career opportunities in advertising, marketing communications, and broadcast media. (Jan Carlo Basilio)

Photos from Mary Angela Chozas.

CDC welcomes 2023 BSDC freshies, first ASDC batch

The College of Development Communication (CDC) welcomed its first-year students, transferees, and shiftees of the BS Development Communication (BSDC) program, as well as the pioneering batch of the Associate of Science in Development Communication (ASDC), during the 2023 Orientation for Freshies held on 29 August 2023 in the CDC Lecture Hall.

The students were formally introduced to the CDC faculty, administrative staff, and REPS from its four departments and the Dean’s Office. 

CDC Student Council Chairperson Jelaine Kate Pagayon also introduced her fellow council members and the student organizations of the college.

The participants were also oriented on the BSDC and ASDC curricula, student welfare programs of the university, field work protocols, and university rules and regulations.

In her welcome remarks, Dean Maria Stella C. Tirol officially ushered in CDC’s newest batch of would-be development communicators and encouraged them to strive hard in their academics and also to look out for their psycho-social well-being.

The top 10 BSDC UPCA and the top ASDC qualifiers were also recognized. The CDC Freshman Student Council, led by Chairperson Raymond Balagosa, also recognized the participants with the best outputs during the council’s online freshie welcome event, Speak Now: CDC Freshies’ Version, held on 19 and 22 August 2023.

Lastly, Julia Samantha Caballero and Karissa Mae Maldia, delivered messages on behalf of the 2023 BSDC and ASDC batches, respectively. (Miguel Victor Durian)

CDC joins ASEAN Biodiversity Heroes Forum

The College of Development Communication (CDC) represented UPLB at the ASEAN Centre for Biodiversity’s (ACB) ASEAN Biodiversity Heroes (ABH) Forum held on Aug. 11-12, 2023 at the Diamond Hotel in Manila.

The CDC delegation was composed of members of student organizations, namely: the UP Alliance of Development Communication Students (ADS), UP Community Broadcasters’ Society (ComBroadSoc), and the UPLB Development Communicators’ Society (DCS), which was also an official partner of the event.

The forum provided a venue for the recently appointed ABH, composed of top officials and experts from the ASEAN region, to interact and share their conservation narratives with aspiring and experienced development communication professionals, storytellers, content creators, journalists, and innovative writers.

The representatives from the ASEAN countries and various organizations were brought together by ACB as part of the 56th ASEAN Day and International Youth Day celebration to promote biodiversity conservation awareness and action.

In her welcome remarks, ACB Executive Director Theresa Mundita Lim said, “today, we will hear the stories of triumphs and challenges of our ASEAN Biodiversity Heroes who represent very diverse fields of expertise. We have heroes who are wildlife veterinarians, educators, government officials, youth leaders, community leaders, medical doctors, marine scientists, businessmen, foresters, and researchers.”

Dr. Maria Stella C. Tirol, dean of CDC, one of the speakers at the forum, gave a talk on “Development Communication for Biodiversity,” highlighting the importance of accuracy and of engaging community immersion to raise awareness about biodiversity issues.

“Devcom can raise awareness and knowledge on the importance of biodiversity and the threats it faces due to human activities,” Tirol said, emphasizing the role of development communicators in involving local communities in biodiversity conservation projects and influencing policy decisions.

Tirol added that underlining the increasing knowledge among communities, policymakers, and other stakeholders about the value of biodiversity leads to informed decisions.

CDC also led a workshop on how to be a biodiversity hero in one’s own community. Through interactive activities and discussions, participants learned about various biodiversity threats and practical steps they could take to protect biodiversity in their daily lives.

Highlighted in the forum was the need for greater collaboration and cooperation among stakeholders in the ASEAN region to resolve the complex challenges of biodiversity conservation and develop innovative solutions to biodiversity problems.

The participants also discussed the significance of information management and the value of sharing best practices.

The forum highlighted the critical role of education and awareness-raising in promoting biodiversity conservation. Participants stressed the need to engage young people in biodiversity conservation efforts and to promote a greater public understanding of the value of biodiversity.

(C) Nico Ratrullo

The second day of the forum was dedicated to mobilizing the youth in biodiversity protection. Development communication students from various state universities and colleges and young ASEAN storytellers facilitated a workshop on how they could become heroes for biodiversity. The goal was to get the youth to use their creativity and skills to speak up for the environment.

At the end of the program, CDC students Jamil Creado and Jean Wae Landicho, were given the Most Participative and the Best Performer Awards, respectively, to recognize them for their participation in the workshop. They shared these awards with two other Devcom students from Benguet State University and Xavier University-Ateneo de Cagayan.

The forum was attended by representatives of government agencies, NGOs, academe, and the private sector, who share a common goal in promoting biodiversity conservation in the ASEAN region. (Sharmaine De La Cruz)

This article was originally published on the UPLB website.

Cover photo courtesty of the ASEAN Centre for Biodivbersity (ACB).

DEC enhances event photography skills of CPAf CIMRC

The Department of Educational Communication (DEC) of the College of Development Communication (CDC) conducted a one-day training-workshop on event photography for the members of the College of Public Affairs and Development (CPAf) Committee on Information, Media Relations, and Communication (CIMRC) on 15 August 2023.

Titled Looking Through the Lens: A Training-Workshop on Event Photography, the activity aimed to enhance the knowledge and skills of CPAf CIMRC participants in capturing images that effectively showcase the activities, achievements, and outputs of their college. The CPAf CIMRC plans to sustain a database of information and a repository of photos for their staff and students. A total of 15 academic and administrative staff attended the event.

In preparation for the workshop, the DEC training team, composed of Mr. Elijah Jesse M. Pine (DEC officer-in-charge), Ms. Renz Frances D. Abagat-Manrique (University Extension Associate II), Mr. Mario B. Maningas (Administrative Assistant I- Photographer), and Mr. John Anthony D. Mendoza (Artist-Illustrator), delivered a lineup of lecture discussions, demonstrations, and hands-on activities that elicited the participants’ engagement and appreciation of event photography.

There were four sessions during the training-workshop:

  • Part and Functions of a Camera & Factors Affecting Exposure (Pine & Maningas)
  • Visual Elements in Photography & Principles of Photographic Composition (Abagat-Manrique)
  • Tips and Tricks of Event Photography (Maningas & Mendoza)
  • Hands-on Group Activity: No-Event Event Photography

DEC regularly offers workshops on visual design, photography, and videography to units within and outside UPLB. In November 2022, DEC staff conducted a training-workshop on photography, videography, and video-editing for the faculty members and staff of the College of Veterinary Medicine (CVM), UPLB. The event aimed to aid the unit in producing instructional, research, and public service materials. (Cathryn Julianne M. Pine)

CDC presents Harmonized Science Communication Framework for Filipinos

The College of Development Communication (CDC), through the Department of Science Communication (DSC), presented the Harmonized Science Communication (scicom) Framework to officials of the Department of Science and Technology (DOST) in a ceremony held at the Acacia Hotel in Alabang on Aug. 8, 2023.

Intended to provide overall guidance in communicating science to non-expert publics, the framework was the major output of the DOST-funded project “Science for the People: Towards a Harmonized Science Communication Framework” led by DSC.

Garry Jay S. Montemayor, project leader and CDC faculty member, discussed the features of the framework that was crafted to help DOST and other SciCom practitioners plan effective initiatives for non-expert publics.

The framework recognizes three categories of intentions for scicom initiatives: communicating for science, communicating in science, and communicating about science, which are carried out through dissemination, dialogue, and participation.

It considers five major components of scicom activities: people actors (audience/participants, experts, scicom facilitators), message, initiatives, processes, and environment (facilitating conditions). Outcomes, as well as monitoring and evaluation, thread through the components.

According to Montemayor, the scicom framework supports the attainment of DOST’s recently rolled-out Science Communication Agenda and Strategic Plan for 2023 to 2028.

The scicom framework resulted from four studies, specifically: 1) public consultation through sectoral-based focus group discussions, 2) a national survey on public perception of science communication, 3) a scoping study of DOST’s scicom initiatives, and 4) a literature review of science communication models and framework.

Four regional consultation workshops were also conducted nationwide to gain staff inputs from DOST’s regional and provincial offices and agencies, particularly on the framework’s usability.

“We recognize that science communication is now understood as social conversations around science. May this framework spark that conversation to make science communication more effective for the Filipino nonexpert publics,” Montemayor said Asst. Prof.

In his keynote message, DOST Secretary Renato U. Solidum Jr. lauded how the framework complements the four pillars of DOST’s Strategic Plan: human well-being, wealth creation, wealth protection and sustainability, and the Science Communication Agenda.

“To promote these pillars to the Filipinos, and for them to use technology and innovation in their daily lives, we must communicate the essence of what science and technology means for them,” he said.

He added, “We need to empower society with the tools to comprehend and engage with the work of scientists, technologists, and engineers. And this comprehension is a testament to our enduring commitment to propel knowledge, awareness, and curiosity for the betterment of our communities. The seeds we plant through effective science communication initiatives today will undoubtedly yield a bountiful harvest of progress and empowerment for generations to come.”

Dr. Nathaniel C. Bantayan, vice chancellor for research and extension, who spoke on behalf of Chancellor Jose V. Camacho, Jr., expressed appreciation for how UPLB has pioneered theoretical reflections and discussions on science communication scholarship and praxis in the country.

He noted how this DOST-UPLB scicom framework project was meant to “renew and reinvigorate science communication for the non-expert publics in the Philippines.”

CDC Dean Maria Stella C. Tirol said the presentation of the scicom framework marks a significant milestone for UPLB, DOST, and the entire realm of knowledge dissemination and public engagement in science in the Philippines.

She emphasized that the framework “is not just a document, but a tool that can be used for planning science communication initiatives, projects, and programs at the individual and institutional levels. “Guided by this framework, we will be able to consider the key factors in crafting a workable and effective science communication program that will influence the lives of the marginalized people,” she said.

Dean Tirol recommended institutionalizing the framework and conducting research and document narratives on its use, which will serve as input to improve it amid the changing communication landscape further.

The event was graced by National Scientist Dolores A. Ramirez, as well as DOST officials, including Undersecretary Leah J. Buendia, Director Enrico C. Paringit of the Philippine Council for Industry, Energy and Emerging Technology Research and Development (PCIEERD), Director Richard P. Burgos of the Science and Technology Information Institute (STII), and Director Julius Leaño of Philippine Textile Research Institute (PTRI).

Other guests included Dr. Fernando dlC. Paragas (Dean, UP College of Mass Communication), members of Science Communication Philippines, Inc. (SciCommPH), as well as UPLB officials, namely Vice Chancellors Janet Malata-Silva and Roberto Cereno, Dean Agham C. Cuevas, and Dean Maribel Dionisio-Sese, former CDC Dean Ma. Theresa H. Velasco, and CDC’s department chairs and academic staff. (Reianne M. Quilloy)

This article was originally published on the UPLB website.