CDC AFIC holds ‘Ugnayan: CDC Field Partners’ Congress’

The Academic Field Instruction Committee (AFIC) of the College of Development Communication (CDC) held Ugnayan: CDC Field Partners’ Congress on August 31 via Zoom. The event sought to gather CDC’s current and new field partners to discuss partnership opportunities with Devcom field courses for Academic Year 2022-2023.

Representatives from various government units and agencies, non-government organizations, and academic institutions within and outside Los Baños attended Ugnayan. Participating institutions were as follows:

  • Bernaldo N. Calara Elementary School
  • Brgy. Malinta, Los Baños LGU
  • CARD Mutually Reinforcing Institutions (MRI)
  • ERDB Agroforestry RDEC
  • ERDB Forest and Wetland RDEC
  • ERDB Technology Transfer Division
  • ERDB Urban and Biodiversity Research, Development and Extension Center
  • ERDB Watershed and Water Resources Research, Development and Extension Center
  • Labuin Association of Persons with Disabilities, Inc. (LAPDI)
  • PCAARRD LSPU Technology Hub
  • Rural Improvement Club Los Baños
  • Streets to Schools CALABARZON
  • UPLB Learning Resource Center
  • UPLB Office of Alumni Relations
  • UPLB Office of Counseling and Guidance
  • UPLB Program for Zoonotic Diseases
  • UPLB Ugnayan ng Pahinungod
  • Youth Development Affairs Laguna

At Ugnayan, AFIC members discussed the course descriptions, expected outputs, modes of delivery, and roles of field partners in Devcom field courses. These included DEVC 70 (Interpersonal Communication in Development), DEVC 126 (Participatory Development Journalism), DEVC 144 (Media-based Learning Systems), among others. Sample outputs from previous Devcom classes were also presented to give the partners a deeper appreciation of what CDC students could offer their organizations and communities.

Dr. Mildred O. Moscoso, Associate Professor at the Department of Educational Communication and co-chair of AFIC, introduces DEVC 144 (Media-Based Learning Systems) to the participants of Ugnayan.

Additionally, the AFIC provided the field partners with an eight-step workflow which would serve as their guide throughout the partnership. This workflow summarizes the steps that field partners need to undergo from the beginning to the end of their partnership with their assigned Devcom field courses.

Mr. Elijah Jesse M. Pine, Instructor at the Department of Educational Communication and chair of AFIC, presents the partnership workflow to the participants of Ugnayan.

Participants were given the opportunity to ask questions about field partnerships during the open forum. Concerns related to the number of possible class partners, scope of possible topics for students’ communication outputs, and logistical and budget arrangements were raised by some of the participants, which members of the AFIC promptly addressed.

By the end of the program, the field partners were provided with a Google Form where they could indicate their chosen Devcom field courses. These responses will be used by the AFIC to pair them with Devcom field courses that match their identified institutional or community needs.

When asked about the importance of Ugnayan this year, Rural Improvement Club (RIC) Los Baños President and Ugnayan attendee Angelica Martinez said, “Ang Ugnayan ay naging daan upang ang mga samahan tulad ng RIC ay maging kaagapay ng mga estudyante ng CDC para sa ikakaunlad ng organisasyon, and at the same time, ay nakatulong sa mga estudyante na makamit nila ang kanilang mga adhikain.”

(Ugnayan was a way for RIC to partner with CDC students towards our institution’s growth, and at the same time, an opportunity for CDC students to achieve their goals in class.)

Organizing gatherings with field partners towards collaborative communication initiatives is a key thrust of the AFIC. In August 2021, the AFIC held CDC Virtual Meeting with Partners, an event which also aimed to facilitate a forum between CDC staff and field partners regarding class partnerships for Academic Year 2021-2022.

AFIC was formed during the CDC Generalist Curriculum Workshop in July 2014 to address fieldwork-related concerns of Devcom students such as identification of potential partners, coordination of field-based activities, and setting guidelines on ethical conduct during fieldwork.

Interested field partners for Academic Year 2022-2023 may contact AFIC at (Elijah Jesse M. Pine)

CDC leads UPLB’s participation in Q3 NSED 2022

The College of Development Communication (CDC) served as the site for an earthquake drill and simulated search and rescue operation today, September 8, as part of UPLB’s participation in the Third Quarter Nationwide Simultaneous Earthquake Drill (NSED).

The activity aimed to bolster the UPLB community’s preparedness in responding to disasters, in line with Office of the Chancellor Memorandum No. 098, Series of 2022, issued by Chancellor Jose V. Camacho Jr.

It was led by CDC’s Occupational Health, Safety, and Emergency Committee, chaired by Asst. Prof. Garry Jay S. Montemayor, in collaboration with the Office of the Vice Chancellor for Community Affairs (OVCCA), through the University Health Service (UHS) and the Security and Safety Office (SSO), led by Dr. Mark Dondi M. Arboleda, OIC-Director, and Special Police Assistant Chief Jonathan D. Maliwat, chief of the Crisis and Emergency Response Unit (CERU). 

Participants in the activity included some members of the CDC Management Committee, led by Dean Maria Stella C. Tirol, as well as faculty, staff, and students.

Synchronized with the NSED, the drill started at 9:00 AM at the sound of a siren, signaling constituents to perform the “duck, cover, and hold” earthquake protocol, before evacuating the CDC building and assembling at the Carabao Park.

During the post-activity evaluation, Maliwat explained that the drill was customized for a 7.2-magnitude earthquake scenario, which is the possible magnitude of “The Big One”, an  earthquake that could affect major areas in Luzon should the West Valley Fault moves.

The NSED is spearheaded by the Office of Civil Defense (OCD) through Memorandum No. 21, Series of 2022 issued by the National Disaster Risk Reduction and Mangement Council (NDRRMC). (Miguel Victor Durian)

CDC welcomes Batch 2022 freshies

The College of Development Communication (CDC) physically welcomed its freshest batch of social change catalysts in the making during the CDC Orientation for Freshies held on September 5 at the IWEP Lecture Hall.

Led by CDC’s Instruction Committee chaired by Asst. Prof. Ricarda B. Villar, the orientation was participated in by CDC’s Batch 2022 students composed of first year students, shiftees, and transferees. It coincided with UPLB’s Freshman Convocation, led by the Office of the Vice Chancellor for Student Affairs (OVCSA).

This also marks the start of the first semester of AY 2022-2023 and the return of CDC students to the UPLB campus for limited face-to-face classes.

Prior to this, the CDC Freshman Student Council (CDCFC) and the CDC Student Council (CDCSC) also initiated Freshie Devcamp, a weeklong grand welcome event, held via Zoom and Facebook live from August 27 to September 2.

CDC Orientation for Freshies

For the first time in two years since the COVID-19 pandemic started, CDC was able to hold an on-site orientation for its incoming first-year students to discuss the ins and outs of their upcoming BS Development Communication (BSDC) journey.

In her welcome remarks, Dean Maria Stella C. Tirol officially ushered them into the Devcom family and emphasized that CDC always endeavors to create an enabling environment for learning for its students. She also reminded them to always take care of their mental and physical health amid the pursuit of their BSDC degree.

The series of activities for the day started off with the introduction of the CDC workforce through its department chairs, namely Dr. Trina Leah T. Mendoza (Department of Development Broadcasting and Telecommunication or DDBT), Dr. Elaine DC. Llarena (Department of Science Communication or DSC), Asst. Prof. Romel A. Daya (Department of Educational Communication or DEC), Asst. Prof. Aletheia C. Araneta (Department of Development Journalism or DDJ), as well as Dr. Liza A. Cabrera (Office of the College Secretary) and Dean Tirol (Office of the Dean).

CDC officials also discussed the BSDC academic life: Asst. Prof. Villar on the BSDC curriculum, Dr. Cabrera on academic policies, and Mr. Elijah Jesse M. Pine, instructor and chair of the Committee on Academic Field Instruction, on doing field work. Dr. Erick Vernon Y. Dy, who is CDC’s Guidance Services Specialist from the Office of Counseling and Guidance (OCG) of OVCSA, also briefly talked about the psycho-social services of UPLB for students.

The CDCSC and the heads of the three student organizations at CDC, namely the UPLB Development Communicators’ Society (DCS), UP Alliance of Development Communication Students (ADS), and UP Community Broadcasters’ Society (ComBroadSoc), also introduced themselves and their various programs.

Lastly, the top ten UPCA qualifiers of BSDC Batch 2022 were also recognized. One of the awardees, Aliah Yzabel N. Ombania, delivered a message on behalf of her batchmates. She expressed how grateful they were for the various initiatives held for them by CDC and that they were looking forward to becoming the college’s next breed of development communicators.

Hosting the event were Shey Levita, CDCSC Chairperson, and Ms. Charlene Mae B. Arkaina, University Extension Specialist I of DSC.

Freshie DevCamp

Led by the CDCFC and CDCSC, Freshie DevCamp was a week-long activity that aimed to equip the incoming freshies with basic information on being a BSDC student.

The event kicked off through the CDC Freshie Talks on August 27, where the freshies were introduced to the the life of an undergraduate Devcom student, including a virtual tour of the college through, an interactive online chat platform.

In her opening remarks, Danica Azur, CDCFC chairperson and CDCSC Batch 2021 representative, congratulated the freshies for their admission into the BSDC program. According to her, this success entails their responsibility – one that is beyond self-interest – for their fellow Filipinos and the entire Philippines.

“Ang pagiging iskolar ng bayan at development communicator in training ay lagi’t laging nagsisilbi para sa mga taong nangangailangan, mga sektor na napag-iiwanan sa lipunan, at mga adbokasiyang kailangan pang ipaglban,” she said.  

(Being an iskolar ng bayan and development communicator in training always serves for people in need, sectors that are left behind in society, and advocacies that still need to be fought for.)

The CDCFC also launched its latest initiative, the DevCom Survival Kit, which is a 114-page manual covering a series of topics and basic information on BSDC life.

The second part of the event was the CDC Freshie Conference held on August 29, which was a seminar-workshop on development journalism and community broadcasting, facilitated by two of CDC’s academic staff.

The lecturer on development journalism was Mr. Miguel Victor Durian, University Extension Associate II and Affiliate Assistant Professor at the DDJ. He introduced the Los Baños Times, DDJ’s laboratory community news platform and flagship public service program. He also discussed development journalism and its difference from mainstream journalism, and the principles of straight and online news writing. He also highlighted that development journalism focuses on local issues and serves as a political watchdog of marginalized communities.

On the other hand, the lecturer on community broadcasting was Dr. Trina Leah Mendoza, Assistant Professor and Chair of the DDBT. She discussed the principles in writing for radio, guidelines in preparing the radio script, rundown sheet, radio plug or infomercial, and treatments or approaches in developing scripts. 

In the afternoon session, CDCSC Chairperson Levita presided over the CDC Fresh Conference, a mock press conference that served as a workshop for the production of news articles and radio scripts. Digital press kits containing resources such as recent national and local news items and university-wide freshie activities were also distributed.

Three days were allotted to allow the participants to craft their outputs asynchronously.

During the CDC-yahan held on September 2, the last part of the event, each group composed of four to five members, presented the outputs of their chosen categories, which were either collaborative news writing or radio scriptwriting and broadcasting. 

The best outputs were published in the Los Baños Times. (Rudy P. Parel Jr.)

DEC sustains partnership with BNCES through Brigada Eskwela

As a gesture of sustained partnership, the Department of Educational Communication (DEC) provided assistance to the Bernaldo N. Calara Elementary School (BNCES) for the school’s Brigada Eskwela this year. Academic and non-academic staff of DEC and the College of Development Communication (CDC), as well as other donors, donated school supplies that were turned over to BNCES on August 26, 2022.

Asst. Prof. Romel A Daya, DEC chair, and Ms. Renz Frances D. Abagat-Manrique, coordinator of DEC’s Kalinga sa Eskwela Program, led the turnover of donations to BNCES on the last day of Brigada Eskwela. These donations were received through a short turnover program attended by the BNCES faculty members and DEC staff. Ms. Ma. Ellen A. Camacho and Ms. Imelda M. Mejia of BNCES expressed their appreciation of DEC and CDC’s continuing support for BNCES.

The donations included face masks, disinfectants, hand soaps, paint and brushes, and cleaning materials for the school, and learning materials for its economically disadvantaged students.

A public school that caters mostly to students from low income-bracket families and beneficiaries of the government’s Pantawid Pamilyang Pilipino Program, the BNCES has been one of DEC’s long-standing partners in extension, public service, and field instruction. Since 2012, it has served as a learning laboratory for CDC students enrolled in educational communication courses. It was also a project site for students enrolled in other courses offered by CDC such as the National Service Training Program (NSTP) – Civic Welfare Training Service (CWTS) and Literacy Training Service (LTS). 

Through the Kalinga sa Eskwela Program, several groups of DEVC 144 (Media-based Learning Systems) and NSTP 2 – LTS students produced educational materials in the first semester of academic year 2021-2022 and handed these over to the school in a virtual ceremony on January 13. Ms. Camacho and Mrs. Mejia shared that they had been using these educational materials in class activities to the delight of their students.

Brigada Eskwela is an annual event held by the Department of Education in preparation for the new school year. This year’s event, which started on August 1, aims to prepare schools for the return to face-to-face classes. (Renz Frances D. Abagat-Manrique and Miguel Victor T. Durian)

UP Board of Regents approves CDC’s Associate of Science in Devcom program

The Associate of Science in Development Communication (ASDC), a proposed academic program of the College of Development Communication (CDC), was approved by the UP Board of Regents (BOR) in its 1,373rd meeting held earlier today, August 25, 2022.

CDC will offer the program starting SY 2023-2024.

ASDC is a 2-year, 72-unit program that focuses on equipping its students with specialized and practical skills in communication and media that directly address the needs of development agencies. It can be a terminal degree or an entry point to the BS Development Communication (BSDC) program of CDC.

Its prospective students include graduates of senior high school and alternative learning systems (ALS), homeschooled, and individuals who have already been practitioners for years, but have not had the opportunity to attend formal schooling (Recognition of Prior Learning or RPL).

Application to ASDC also does not require taking the University of the Philippines College Admission Test (UPCAT). However, admission shall be based on the applicants’ high school general weighted average (should be 85 percent or better), portfolio (for RPL), and interview results.

Dean Maria Stella C. Tirol consitituted an ad hoc committee to prepare the proposal for the establishment of the ASDC program. It was chaired by Dr. Benjamina Paula G. Flor and composed of Asst. Prof. Rovil A. Espiritu, Dr. Jefferson Lyndon D. Ragragio, Dr. Rosario V. Tatlonghari, Asst. Prof. Louise Antonette S. Villanueva, and Asst. Prof. Ricarda B. Villar.

More information on the program, such as application, admission, and curriculum, will be posted on CDC’s official information platforms soon. (Miguel Victor T. Durian)

EdComics turns 3

EdComics, the Department of Educational Communication’s (DEC) Facebook platform for informative content, celebrated its 3rd year anniversary on August 16, 2022.

EdComics produces posters, videos, animations, and GIF. This is a result of brainstorming activities among DEC faculty members who envision an online platform that could make relevant issues inside and outside the University more accessible and educational to constituents and to the public. 

The content posted in the page are informative, educational, entertaining, and facilitative of discussions in both online and offline spaces. The team has the creative license to determine the theme of the posts but these must be about University life, including facts and trivia about the College of Development Communication, the University of the Philippines Los Baños, and neighboring towns in Laguna; current events; and pressing national and international issues.

24th CDC Testimonial and Recognition Program

August 3, 2022 marks the 24th CDC Testimonial and Recognition Program for Graduating and Honor Students of the UP Los Baños College of Development Communication.

The CDC Class of 2022 is composed of 48 graduates – 40 with the degree Bachelor of Science in Development Communication, four (4) with the degree Master of Science in Development Communication, and four (4) with the degree Doctor of Philosophy in Development Communication.

This August, our Devcom family is one with the parents and relatives of the CDC Class 2022 in celebrating their achievements.

Congratulations CDC Class 2022!

Photos of all the graduates can be viewed here.

Here is the list of awardees of the CDC Class of 2022:

Midyear 2021
Yu, Andrei Joshua R., cum laude (1.6556)

Second Semester, AY 2021-2022
Celiz, Ma. Theresa R., cum laude (1.6818)
Rodriguez, Jason DR., cum laude (1.6785)
Saldonido, Marella Angelica Victoria S., cum laude (1.6726)
Espiritu, Elijah Daniel O., cum laude (1.5952)
Lozada, Alyanna Marie B., cum laude (1.5892)
Banayos, Ricel lana Marie DC., cum laude (1.5833)
Collado, Clarence S., cum laude (1.5238)
De Castro, Rosemarie A., cum laude (1.4702)
Disilio, Carmela Isabelle P., cum laude (1.4523)
Landicho, Aaron Paul M., magna cum laude (1.4464)
De Vera, Joshua D., magna cum laude (1.4404)
Mallen, Ellanie Marie A., magna cum laude (1.4166)
Alcantara, Justine Ann C., magna cum laude (1.3869)
Petiza, Neisel Lyca R., magna cum laude (1.3869)
Galeon, Alie Peter Neil C., magna cum laude (1.3750)
Perez, Ed Karl DL., magna cum laude (1.3392)
Ramos, Christian Jay C., magna cum laude (1.3333)
Cantero, Maria Beatrice V., magna cum laude (1.3273)
Tomas, Andrea Mhae H., magna cum laude (1.3273)
Acoyong, Hanna Grace P., magna cum laude (1.2857)
Ramoran, Rizza B., magna cum laude (1.2678)
Garcia, Rochelle L., magna cum laude (1.2261)
Tenefrancia, Laura Mae T., magna cum laude (1.2142)
Tamor, John Warren G., summa cum laude (1.1250)

Academic Achievement Award
Ernesto C. Collo, Jr. Doctor of Philosophy in Development Communication

Second Semester, AY 2021-2022
Biscocho, Jonel S.

Alcantara, Justine Ann C. Landicho, Aaron Paul M.
Ramoran, Rizza B. Ramos, Christian Jay C.

Tamor, John Warren G. (1.1250)

Biscocho, Jonel S.
Ang nanlaban at ang lumalaban sa tokhang: Paghahambing sa representasyon ng mga aktor ng gerakontra lugar sa pagmamasa at alternatibong midya

CDC admin staff lead building clean-up

The College of Development Communication (CDC) Administrative Welfare and Development Committee recently led a building-wide clean-up drive as part of its community service on June 24 and July 8, 2022. Members of CDC student organizations also participated in the initiative by cleaning their tambayan.

To promote health and wellness, the committee also holds one-hour physical activities every Thursday in line with Civil Service Commission Memorandum Circular No. 1992: 38 on the “Physical and Mental Fitness Program for Government Personnel.” (Sarah Mae Coronel)

See more photos here.

[Call for Papers] Philippine Journal of Development Communication 2022


The Philippine Journal of Development Communication (PJDC) (ISSN: 2012-2586) is an open access peer-reviewed journal published by the College of Development Communication (CDC), the world-recognized pioneer in the study and practice of development communication. PJDC’s vision is to be the main space in which students and scholars of development communication share conversation to further scientific inquiry and examination of social issues in the context of communication. PJDC hopes to cultivate the conversation on communication for development and social change in the Philippines and in Southeast Asia.

PJDC welcomes academic, empirical, research manuscripts on the following topics:

• Development communication • Knowledge management for dev’t • Science communication • Participatory communication • Community communication • Communication campaigns, programs • Educational communication • Risk communication • Organizational communication • Evaluation of communication programs • Mass media writing for • Environmental communication development Communication and culture • Interpersonal communication • Strategic communication • Communication theory . Communication systems policies • Visual communication and planning • Science journalism • Qualitative communication research • Rural communication

PJDC publishes research articles (up to 8,000 words), research and practice notes (up to 3,000 words), reflections and essays (up to 1,500 words), and book reviews (up to 1,000 words). PJDC accepts manuscript submissions ALL YEAR ROUND. PJDC provides immediate open access to its content believing that knowledge shared with more practitioners, students, and scholars is powerful. Read past articles in our website!

CDC hosts University of Reading faculty

The UPLB College of Development Communication (CDC), under the leadership of Dean Maria Stella Tirol, hosted faculty members from the University of Reading (UoR) on July 19, 2022 to discuss opportunities for collaboration in research and extension.

They were Dr. Sarah Cardey and Dr. Henny Osbahr, who are CDC’s visiting faculty members, and Dr. Paula Tosi.

Two of CDC’s faculty members, Asst. Prof. Aldo Gavril Lim and Asst. Prof. Pamela Joyce Eleazar, are currently pursuing their dual PhD by research degrees jointly offered by UoR and UPLB.

CDC’s department chairs, Dr. Elaine Llarena (DSC), Dr. Trina Leah Mendoza (DDBT), Asst. Prof. Romel Daya (DEC), and Asst. Prof. Aletheia Araneta (DDJ), also shared their Communication for Development (C4D) projects in agriculture, climate change and sustainable development.

Also present were Ms. Cherrys Abrigo, founder of Sierreza, a community-supported enterprise and field instruction partner of CDC, as well as Dr. Pamela Custodio (UPLB Graduate School Secretary), Asst. Prof. Ma. Teresita Borja-Osalla (CDC’s incoming International Relations Officer), Asst. Prof. Liza Cabrera (CDC’s College Secretary), Asst. Prof. Rosa Pilipinas Francisco (CDC’s Assistant to the Dean), and Mr. Kevin John Lino (UPLB Office of International Linkages Representative). (Miguel Victor Durian)