CDC mentors 13 SEARCA HEI partners on strat comm planning

The Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), led by its director, Dr. Glenn B. Gregorio, partnered with the College of Development Communication (CDC) in conducting “Strategic Communication Planning Workshop: Enhancing Communication Skills for Higher Education Institutions in the Philippines (StratCom4HEIs)” participated in by 19 participants from 13 HEIs on 20-24 November 2023 at the SEARCA Headquarters.

Led by Dean Maria Stella C. Tirol, a team of CDC academic staff served as resource speakers tackling various aspects of the strategic communication planning process using the Communication for Rural Development Framework of the Food and Agriculture Organization of the United Nations (FAO-UN).

These academic staff included Dr. Benjamina Paula G. Flor, Dr. Elaine DC. Llarena, Dr. Rhodora Ramonette DV. Custodio, Asst. Prof. Rovil A. Espiritu, Dr. Mildred O. Moscoso, Asst. Prof. Aletheia C. Araneta, Mr. Elijah Jesse M. Pine, Ms. Renz Frances D. Abagat-Manrique, as well as Dr. Edmund G. Centeno, who is the program’s technical coordinator.


Read more from SEARCA. (Miguel Victor Durian; Photo from SEARCA)

Agri-biotech reporting tackled in SEARCA-CDC rural broadcasters’ training

Radio broadcasters from Oriental Mindoro and Agusan del Norte, Philippines were trained in producing programs focused on agricultural biotechnology last 11 November 2023 in Alabang, Muntinlupa City, Philippines.

The training was organized by the Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), through the Bridging and Upgrading Mechanisms and Pathways for the Uptake of Biotech (BUMP UP) Project, funded by the Philippines’ Department of Agriculture – Bureau of Agricultural Research (DA-BAR).

Participating radio stations include Radyo Natin Pinamalayan and DWXR Kalahi FM in Oriental Mindoro, and Magik FM and Radyo Serbato in Agusan del Norte.

The broadcasters were trained and mentored by faculty members and community broadcasters from the Department of Development Broadcasting and Telecommunication (DDBT) of the University of the Philippines Los Baños College of Development Communication (CDC) and Radyo DZLB Ang Tinig ng Kaunlaran (The Voice of Development).

Assistant Professor Ryan Jay Galang, a DZLB community broadcaster, discussed the need to communicate agricultural biotechnology. He also presented the current landscape on people’s perceptions about agribiotech. Assistant Professor Trina Leah Mendoza, DDBT department chair discussed science popularization techniques that broadcasters can use to laymanize agricultural biotechnology topics and to make them more understandable to people. Mr. Guien Eidrefson Garma, an instructor and DZLB news anchor, discussed potential segments and program formats suitable for discussing agribiotech.

The trained local broadcasters are expected to start their agricultural biotechnology radio programs in December 2023. (Guien Eidrefson Garma; Photo from SEARCA)


An alternate version of this article was initially published on ComDev Asia.

DSC brings DOST-SEI’s 7th Indie-Siyensya Film Fest to UPLB

The Department of Science Communication (DSC) brough the Department of Science and Technology-Science Education Institute’s (DOST-SEI) 7th Indie-Siyensya Film Festival to UPLB on 6-7 December 2023 in the College of Development Communication (CDC) Lecture Room 1.

It featured ten films that highlight the concepts of sustainability, innovation, and entrepreneurship.

During the opening session on December 6, opening messages were given by Dr. Aimee Lynn A. Barrion-Dupo (Member of the Board of Judges of Indie-Siyensya and Professor from the UPLB Institute of Biological Science), Engr. Albert G. Mariñp (Deputy Director of DOST-SEI), and Dean Maria Stella C. Tirol.

DEC trains agri extension students on video docu prod

The Department of Educational Communication (DEC) facilitated a seminar on video documentary production for agriculture students on 9 October 2023 at the Agricultural Systems Institute (ASI) Lecture Hall of the  College of Agriculture and Food Science (CAFS).

Two DEC faculty members, namely Dr. Edmund G. Centeno and Mr. Elijah Jesse M. Pine, shared their knowledge on the processes and techniques of video documentary production. This activity was held to prepare the AGRI 61 (Agricultural Extension and Communication) students of Dr. Dario A. Cidro in the production of documentary videos tackling agricultural issues and technologies, which will be  one of their major outputs for this semester. 

Dr. Centeno discussed the pre-production phase of video production, particularly on writing the rationale, treatment, and objectives (RTO), scriptwriting, and storyboarding techniques. Afterward, Mr. Pine also shared tips and tricks on the video production phase, such as asking questions during interviews, framing, capturing videos, and recording audio.

Faculty members, REPS, and staff of ASI also attended the event. (Emerey Ralph P. Racoma)

DEC receives DepEd Stakeholder Award in Gawad Makiling 2023

The Department of Educational Communication (DEC) received a plaque of appreciation from the Department of Education (DepEd) Los Baños Sub-Office during this year’s Gawad Makiling held on 1 December 2023 at the UPLB Baker Memorial Hall. 

The award was granted to DEC in recognition of over ten years of project partnerships with DepEd through the Bernaldo N. Calara Elementary School (BNCES). BNCES has been a long-time partner school of DEC-CDC for its extension program Kalinga sa Eskwela (KSE), which aims to provide capacity-building opportunities for their academic staff, students, and other key sectors.

The award was accepted by Dean Maria Stella C. Tirol, Mr. Elijah Jesse M. Pine (DEC Officer-in-Charge, DEC), and Ms. Renz Frances D. Abagat-Manrique (University Extension Associate II, DEC). 

During the ceremony, the award was presented by Mayor Anthony F. Genuino, Ms. Eva Marie S. Cambe (Public Schools District Supervisor, DepEd Los Baños), Ms. Roderica R. Camacho (Education Program Supervisor, DepEd Los Baños), and UPLB Vice Chancellor for Community Affairs Roberto P. Cereno.

Themed “Husay, Talino, at Galing: Tatak ng Isang Matatag na DepEd Los Baños,” Gawad Makiling 2023 acknowledged the contributions of individuals, schools, and community stakeholders in attaining DepEd’s vision, mission, and goals of providing quality education to its learners. 
DEC’s most recent partnership with BNCES that it launched in September this year is its Pananaliksik sa Paaralan: A Kalinga sa Eskwela Initiative, an action research training-workshop for the school’s teachers. (Reeve Jairo A. De Los Santos; Photos by Mario B. Maningas)

Kidlat Tahimk, Katrin de Guia highlight Filipino kapwa culture in GE Conversation

National Artist Kidlat Tahimik and academic Dr. Katrin De Guia emphasized the genius of Filipinos and the unique Kapwa culture in the COMM 10 GE Conversation held on November 29 at the DL Umali Hall. 

With the theme “Komunikasyon at Kalinangan: Ang Kapwa bilang Butod ng Ugnayan,” the forum served as an enrichment session for students of COMM 10 (Critical Perspectives in Communication), which discusses the interplay of communication, culture, and identity.

In her opening remarks, Dr. Maria Stella C. Tirol, dean of the College of Development Communication (CDC), highlighted the interface of communication and culture, especially in the collective pursuit towards development. 

“In this world that is becoming more connected, understanding the intricate relationship between communication and culture builds our knowledge and helps us navigate the complexities of a globalized society,” Tirol said. 

True to the essence of a conversation, Kidlat Tahimik and Dr. De Guia shared their works and insights into the Kapwa culture through an informal “ping-pong conversation” between spouses who have been together for 50 years, reflecting on their cultural encounters in a cross-cultural marriage. 

Dr. De Guia, an artist and student of renowned scholar Dr. Virgilio Enriquez, outlined key concepts of Filipino psychology and shared her work on Kapwa, which stemmed from her attempt at understanding Filipino culture. For De Guia, the Kapwa signals Filipinos’ unity and connectedness with humanity and creation.  

Discussing the importance of getting knowledge from the “deep source,” De Guia explained that research must involve a deep immersion into the lives of others in its exploration towards truth.

“Filipino psychology research has a mandate that you go beyond … to get to know your informer, you get to know them very well… until you come to the point— [Enriquez] calls this pakikiisa — where you become one with the person, where there is a deep one-to-one sharing, and this is where you only get the truth,” De Guia shared. 

Kidlat Tahimik, known for his significant contributions to Philippine independent cinema, explained his work and the strong influence of the “Bahala Na” attitude in his artistic process. Contrary to the dominant view of “Bahala Na” as a reflection of fatalism, for Kidlat Tahimik and de Guia, this attitude demonstrates Filipinos’ risk-taking spirit to achieve a goal, even in the face of defeat. Kidlat Tahinik also discussed the term “indio-genius,” which he coined to refer to the genius of the indigenous. 

“Lahat tayo ay naging indio, na-colonize tayo, hindi natin matatanggal yan, but in spite of our indio-nization, ang lakas pa rin ng genius of the indio-genius. [All of us have been Indio, we have all been colonized, we cannot deny that, but despite our indio-nization, the genius of the indio-genius remains strong]. The indio-genius spirit lives on,” Kidlat Tahimik said. 

After showing a 15-minute clip from his movie, Balikbayan #1: Memories of Overdevelopment Redux III, Kidlat Tahimik staged a short indigenous performance with his gangsa, calling to the audience, “Gamitin natin ang sariling teknolohiya natin. Hindi natin kailangan ng kamera ng dayuhan. Ang kailangan lang natin, ang bagong kamera na ginawa ng ating ninuno. Mabuhay ang mga kwentong katutubo! [Let’s use our own technology. We don’t need cameras from foreigners. We only need the new camera created by our ancestors. Long live our indigenous stories!].

Student participants engaged with the speakers by asking questions and sharing their key takeaways. Aside from COMM 10 classes, students of SAS 1 (Self and Society), PSY 101 (Filipino psychology), and DEVC 195 (Introduction to Communication Research) attended the event. 

This GE conversation was organized by the COMM 10 cluster of the UPLB Department of Humanities (DHUM) and CDC in partnership with the Office for Initiatives in Culture and the Arts and the Upsilon Sigma Phi. (John Mervin L. Embate; Photos by John Anthony C. Mendoza)


This article was originally published on the UPLB website.

DDJ taps journos to help upgrade DevJourn courses

The Department of Development Journalism (DDJ) invited professional journalists and a journalism education scholar to aid in a course review session it initiated on 4 December 2023 in the College of Development Communication (CDC) Conference Room.

These included Stanley B. Gajete (News Correspondent, CNN Philippines), Levi Joushua Jr. Verora (Stadium Announcer and Commentator, Philippine Football Federation), Likha Cuevas-Miel (Head of Southeast Asia, Mergermarket), and Dr. Pauline Gidget R. Estella (Researcher, Technische Universität Ilmenau).

The DEVC 291 (Journalism Studies) class of Dr. Pamela A. Custodio also shared their paper scrutinizing the programs and curricula of various journalism schools in the world. Additionally, DDJ gathered initial feedback from other faculty members and students.

During the second part of the course review held on December 11, DDJ convened for a workshop, facilitated by its chair Asst. Prof. Aletheia C. Araneta, to reflect on the industry and scholarly insights of the experts and feedback from faculty and students to craft an initial course revision proposal.

In line with the 25th anniversary of CDC, the course review was part of DDJ’s efforts to contribute to future-proofing the reportage and multimedia production and management courses of the BS Development Communication program of CDC amid a rapidly evolving communication and media landscape.

The courses included for review were DEVC 11 (Introduction to Media Writing for Development), DEVC 20 (Fundamental of Development Journalism), DEVC 80 (Communication and Society), DEVC 125 (Writing and Reporting for Development), DEVC 126 (Participatory Development Journalism), DEVC 127 (Data Journalism for Development), DEVC 128 (Science Journalism for Development), and DEVC 136 (Multi-media Materials Production and Management). (Miguel Victor Durian)

Adventist University of the Philippines’ Devcom dept. visits CDC

The Department of Development Communication of the Adventist University of the Philippines (AUP) had an educational tour at the UPLB College of Development Communication (CDC) on 1 December 2023.

They were taken on a tour of the TV and radio production facilities of Radyo DZLB in the Department of Development Broadcasting and Telecommunication (DDBT) and the CDC Library. They also had the chance to observe and to guest in a live broadcast of DZLB News, one of the programs managed by the department.

They likewise socialized with DEVC 145 students (Distance Learning Systems in Development Communication Practice) and shared experiences in media production and community field work.

They were also given copies of the Los Baños Times print edition.

During their courtesy call to the CDC Dean’s Office, Dr. Maria Stella C. Tirol enjoined them to further collaborate with CDC, such us through the holding of capacity building activities and joining of professional organizations like the Association of Development Communication Educators and Practitioners, to forward the field of Devcom.

Coordinating the visit to CDC was the president of the AUP’s Development Communication Society, Matthew Ephraim A. Natanawan, with faculty members and staff, namely Dr. Juvy Lou Bhattrai, Dr. Jervenesense Florece, and Ms. Charyse Vine N. Unggay. (Miguel Victor Durian)

CDC admin staff enhance email comm skills

As part of its efforts to professionalize its frontline services, the College of Development Communication (CDC), through the Administrative Welfare and Development Committee (AWDC) conducted an in-house training on the best practices of email etiquette in the workplace on 20 November 2023.

Dr. Rhodora Ramonette DV. Custodio of the Department of Educational Communication (DEC) served as resource speaker, who discussed relevant Civil Service Commission (CSC) policies and composing effective emails, as well as facilitated a workshop on proper business communication.

The CDC AWDC is led by its new chair and co-chair, Mr. Dante P. Ocampo (Student Records Evaluator II, Office of the College Secretary) and Ms. Ma. Anais B. Villapando (Administrative Assistant II, DEC), respectively.

The event was also attended by Dr. Liza A. Cabrera (College Secretary) and Dean Maria Stella C. Tirolm, who expressed her full support in the regular capacity building of CDC’s administrative staff. (Miguel Victor Durian)

CDC hosts University of Reading MS student

The College of Development Communication (CDC) hosted Macneil Kalowekamo, Master of Science in Communication for Development student from the University of Reading (UoR) in the United Kingdom, on 28-29 November 2023.

During his visit, CDC organized for him various co-learning activities exploring the theory and practice of Development Communication.

On November 28, he shared with DEVC 10 students (Introduction to Development Communication) in the morning about his experiences working as an international development communication practitioner. In the afternoon, he was taken on a tour of the Radyo DZLB’s media production facilities in the Department of Development Broadcasting and Telecommunication’s (DDBT). He was also taken to the CDC Reading Room and was introduced to the college’s academic journal, the Philippine Journal of Development Communication (PJDC).

He also interacted with DEVC 145 (Distance Learning Systems in Development Communication Practice) students and shared with them his experiences in popularizing scientific concepts in the agricultural and environmental sciences through participatory video.

On November 29, he met with CDC’s executive committee to explore possible future areas of collaboration. He also delivered a talk on “Participatory Communication and Agrifood Systems: 

The Role of Participatory Videos in Promoting Resilient Agrifood Systems” held in the CDC Graduate Room, which was the highlight of his visit. It was participated in primarily by CDC graduate students and staff.

Dean Maria Stella C. Tirol, Dr. Pamela A. Custodio (Secretary, UPLB Graduate School), and Dir. Anna Floresca F. Firmalino (Office of International Linkages) led the coordination of his visit to CDC.

CDC, through the UPLB Graduate School, has an institutional partnership with UoR on the co-offering of a dual PhD by research program. A dual MS program is also in the pipeline. (Miguel Victor Durian)