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[Call for Papers] Philippine Journal of Development Communication 2022

CALL FOR PAPERS

The Philippine Journal of Development Communication (PJDC) (ISSN: 2012-2586) is an open access peer-reviewed journal published by the College of Development Communication (CDC), the world-recognized pioneer in the study and practice of development communication. PJDC’s vision is to be the main space in which students and scholars of development communication share conversation to further scientific inquiry and examination of social issues in the context of communication. PJDC hopes to cultivate the conversation on communication for development and social change in the Philippines and in Southeast Asia.

PJDC welcomes academic, empirical, research manuscripts on the following topics:

• Development communication • Knowledge management for dev’t • Science communication • Participatory communication • Community communication • Communication campaigns, programs • Educational communication • Risk communication • Organizational communication • Evaluation of communication programs • Mass media writing for • Environmental communication development Communication and culture • Interpersonal communication • Strategic communication • Communication theory . Communication systems policies • Visual communication and planning • Science journalism • Qualitative communication research • Rural communication

PJDC publishes research articles (up to 8,000 words), research and practice notes (up to 3,000 words), reflections and essays (up to 1,500 words), and book reviews (up to 1,000 words). PJDC accepts manuscript submissions ALL YEAR ROUND. PJDC provides immediate open access to its content believing that knowledge shared with more practitioners, students, and scholars is powerful. Read past articles in our website! www.pjdc.uplb.edu.ph/

CDC hosts University of Reading faculty

The UPLB College of Development Communication (CDC), under the leadership of Dean Maria Stella Tirol, hosted faculty members from the University of Reading (UoR) on July 19, 2022 to discuss opportunities for collaboration in research and extension.

They were Dr. Sarah Cardey and Dr. Henny Osbahr, who are CDC’s visiting faculty members, and Dr. Paula Tosi.

Two of CDC’s faculty members, Asst. Prof. Aldo Gavril Lim and Asst. Prof. Pamela Joyce Eleazar, are currently pursuing their dual PhD by research degrees jointly offered by UoR and UPLB.

CDC’s department chairs, Dr. Elaine Llarena (DSC), Dr. Trina Leah Mendoza (DDBT), Asst. Prof. Romel Daya (DEC), and Asst. Prof. Aletheia Araneta (DDJ), also shared their Communication for Development (C4D) projects in agriculture, climate change and sustainable development.

Also present were Ms. Cherrys Abrigo, founder of Sierreza, a community-supported enterprise and field instruction partner of CDC, as well as Dr. Pamela Custodio (UPLB Graduate School Secretary), Asst. Prof. Ma. Teresita Borja-Osalla (CDC’s incoming International Relations Officer), Asst. Prof. Liza Cabrera (CDC’s College Secretary), Asst. Prof. Rosa Pilipinas Francisco (CDC’s Assistant to the Dean), and Mr. Kevin John Lino (UPLB Office of International Linkages Representative). (Miguel Victor Durian)

CDC tests hyflex learning mode

The College of Development Communication (CDC), led by staff of the Department of Educational Communication, launched its first hyflex offering of an undergraduate course, DEVC 103 (Visual and Audiovisual Media Production).

Under the hyflex format, a teacher facilitates classes with face to face (F2F) and online learners simultaneously. The designated classroom was equipped with desktop computers for the F2F students, lapel microphone and video camera for the teachers, and internet connection for facilitating Zoom meetings.

Preparations for said offering began in April 2022. This initiative was coordinated by Dr. Edmund Centeno (lead), Dr. Liza Cabrera, Asst. Prof. Lynette Carpio-Serrano, Asst. Prof. Rovil Espiritu, Mr. Elijah Pine, Mr. Antoni Lim, and Mr. Zeus Gunsay, under the chairmanship of Dr. Mildred Moscoso and Asst. Prof. Romel Daya. (Charlene Mae Arkaina)

Devcom student bags Best Short Film in Cineiskool Festival

Gerald Pesigan, a junior undergraduate at the UPLB College of Development Communication (CDC) won Best Short Film in the Cineiskool Short Film Lab and Festival for his entry entitled “Lapis Akong Naghihintay ng Pantasa” on June 22.

The festival was led by the Film Development Council of the Philippines (FDCP), in partnership with the Commission on Higher Education (CHED) and UniFAST.

His five-minute short film is about an out-of-school youth working as a factory worker who was offered an opportunity to better his future. Some of the scenes in the film feature the CDC building. A teaser can be viewed here.

The competition aims to give voice to individuals benefiting from Free Higher Education (FHE) and the Tertiary Education Subsidy (TES) programs under Republic Act 10931 or the Universal Access to Quality Tertiary Education Act, which was the theme of the competition.

Pesigan competed against nine other finalists from other schools in the country. Their films premiered at the Gateway Cineplex Cinema 1 in Quezon City on June 22, 23, and 25.

As a finalist, he was given a production grant of P125,000.

A Budding Artist

Ever since he was a child, Pesigan wanted to enter the entertainment industry. While his two siblings are helping out in their family business, he is the only one pursuing a career in the entertainment industry.

His first goal was to become an actor. He began doing workshops at the age of seven. He attended many auditions and casting calls thereafter.

He was fortunate to have landed roles in several films, TV series, and commercials through the years. The short film The Howl & Fussyket in 2011, directed by Chris Martinez and produced by Nestlé Philippines, was his first and most notable project.

He was also involved in other company projects that tell their consumers’ stories. Pesigan sees his involvement with them as one of the highlights of his career because it was where people got to know him. It was also where renowned filmmaker Lily “Mother Lily” Monteverde met him at Regal Entertainment, Inc.

Yet, he knew that being an actor was not a stable career.

“Ang pag aartista kase para sa akin hindi siya stable job, so it’s really for passion, yung pag aartista kase hindi siya pang habang buhay kasi may mga times na sikat ka meron times na hindi, may mga times na may project ka meron times na hindi,” he said.

(For me, being an actor is not a stable job, it’s really for passion. You cannot work as an actor forever because your popularity can wane and you won’t always have projects to work on.)

Yet his passion for the arts did not stop him from pursuing other creative endeavors, such as filmmaking. He took inspiration from the directors he worked with and their films.

He initially endeavored to pursue a BA Film degree at UP Diliman, but instead ended up taking a BS Development Communication degree at CDC.

“One year lang ako [dapat] sa CDC, magshishift ako sa UP Diliman pero sobrang napamahal din ako sa Devcom,” he said.

(I was supposed to stay for one year at CDC and shift to UP Diliman, but I fell in love with Devcom.)

Behind the Scenes

The inspiration for his short film came from his experience in senior high school, where they had a program for out-of-school youth to encourage them to go back to school. One of the program’s beneficiaries said he could not do so, despite the FHE, because he was the breadwinner of their family. Hence, he had to forego schooling to earn a living for his family.

Pesigan realized that there are indeed many factors that affect education and the living conditions of people.

Producing his short film independently, he encountered many challenges. It was a one-person army, coordinating and managing everything on his own.

Although he received funding from FDCP, his short film was also partially funded by his parents.

It was his first time participating in such a big competition, so he felt very fortunate to have brought home the bacon.

“Ibang level na kasi yon eh, from national competition yun tapos sobrang nakakatuwa, sobrang nakaka proud and sabi ko sa sarili ko, this is already an opportunity for me sa career ko bilang filmmaker,” he said.

(It was on a new level. It’s from a national competition, and I’m so happy and proud. I told myself this is an opportunity for me in my filmmaking career.)

For the Iskolars Para Sa Bayan

He dedicated the film to his fellow Iskolars para sa Bayan – young people who want to study but do not have the financial means to pursue an education. He also said that is the reason behind the title. He realized that many young people have dreams or want to achieve something in life. They just need an opportunity. They just need a sharpener to shape them.

When asked for his message to young people who want to enter or pursue filmmaking, he said, “Siguro pag patuloy lang nila kung gusto nilang pumasok sa larangan ng paggawa ng pelikula, mas matututo sila. Naniniwala ako na lahat tayo ay pwedeng maging filmmaker kasi lahat tayo may mga magagandang kwento, lahat tayo may kwentong dapat pakinggan ng mga tao, lahat tayo may mga kwento na talagang inspiring, talagang may magandang mensahe. So para sa mga katulad kong kabataan na gustong pumasok sa larangan ng filmmaking hanggat may storya ka gawa ka lang ng gawa ng pelikula.”

(If they really want to get into filmmaking, they should keep pursuing it to learn more. I believe that all of us can be filmmakers because we all have good stories that people need to hear, that are inspiring and have a meaningful message. So to young people like me who want to pursue filmmaking, as long as you have a story to tell, just keep making films.) (Samantha Gwyneth Bonsol and Paul John Lazaga)


This article was originally published on the UPLB website.

CDC to revamp Philippine Journal of Devcom

The Philippine Journal of Development Communication (PJDC) is undergoing a revitalization process. Sign up for our mailing list by scanning the QR code. Everyone who signs up will be the first to know about the new PJDC website (coming online very soon!) and will get access to the PJDC Archive where all past articles are now readable online. Share with your friends and submit your papers.

DDJ Seminar Series tackles Science Journalism

Science journalism was the topic of a webinar led by the Department of Development Journalism (DDJ) titled Science Journalism: International and Local Perspectives as part of the DDJ Seminar Series on June 13, 2022 on Zoom.

The webinar was held in partnership with the DEVC 128 class (Science Journalism in Development), which is first offered during the second semester of AY 2021-2022. It aimed to introduce the field of science journalism to the constituents of Los Baños, which is known as the special science and nature city of Laguna.

The first speaker of the webinar was Joel Adriano, Regional Coordinator for Asia Pacific of SciDev.Net, one of the online newspapers that contains news, views and analysis regarding global development.

He discussed the possible opportunities, experiences, and things to remember if a journalist becomes part of an international newspaper like SciDev.Net.

Adriano added that the lack of consideration in choosing to report on one of the problems he sees in their field and he also encouraged that it is good for a journalist to have local experience first before heading to the international level.

Meanwhile, the second speaker, Jasper Arcalas, Agriculture and Commodities Reporter of the BusinessMirror, shared the importance of and his perspective regarding Agricultural Journalism.

In his presentation he likened agriculture to love. He said, “kung minsan ay you disagree, madalas agri.”

This was followed by the discussion of issues in the agricultural sector that are not often reported about in the mainstream media news cycle.

He concluded his talk by saying, “Kaya ineenganyo ko kayo na maging ‘marijo’ sa isang mundong puno ng “marites” – marijo- marijournalist na handang alamin, gamayin, ramdamin, at ibigin ang pagsusulat ng balitang agricultural, at bilang pagtatapos laging tatandaan AGRI- Ang Good Reporting Isinasabuhay.”

At the end of the webinar, participants from various organizations had the opportunity to ask questions to keynote speakers including issues of misinformation and disinformation on social media.

The webinar was officially opened by Asst. Prof. Aletheia C. Araneta, the chair of the DDJ. She said, “We hope to motivate our Devcom students, more youth to take up science journalism lalo na sa Pilipinas kailangan na kailangan natin ito. To help our society achieve a science culture na ine-aim natin, that our country much needs ngayon lalo na sa mga panahong ito.”

In his closing remarks, Mr. Miguel Victor T. Durian, University Extension Associate II and one of the faculty members in charge of DEVC 128, lauded Adriano, who is a Devcom alumnus, and his work in the international news media arena. He also thanked Arcalas, whom he had worked with as a co-resource speaker in a training held by the Bureau of Fisheries and Agricultural Standards of the Department of Agriculture (BAFS-DA).

On May 2, the first webinar of this year’s DDJ Seminar Series was held with the topic of mobile journalism for covering elections. (Samantha Gwyneth Bonsol and Paul John Lazaga)

CDC receives Edukalidad Award with 8 other UPLB COEs

The College of Development Communication, University of the Philippines Los Baños (CDC-UPLB), together with eight other Centers of Excellence (COEs) from the University, is delighted to receive the EDUKALIDAD: Parangal sa Kahusayan Award. This award is given by the Commission on Higher Education (CHED) to higher education institutions with more than five Centers of Excellence.

CDC is recognized as a Center of Excellence in Development Communication.

The college is grateful for this recognition and it will continue to uphold honor and excellence in the field of Devcom.

See more photos here.

CDC, OVCRE kick off IKM Mentorship Program

The UPLB Office of the Vice Chancellor for Research and Extension (OVCRE) and the College of Development Communication (CDC) officially kicks off the online training on Communicating Agriculture and Fisheries for Inclusive and Sustainable Development Information and Knowledge Management Mentorship Program (CAFRISD-IKMMP). 

This capacity building activity is participated in by key staff of the Department of Agriculture – Bureau of Agricultural Research (DA-BAR). The short-training course will run from the 8th to the 23rd of June, 2022. Mentors and resource persons are from the Department of Development Journalism, Department of Educational Communication, and Department of Science Communication of the College.

CAFRISD-IKMMP is a professional development/learning opportunity for DA staff to enhance their skills and knowledge on science communication. It intends to address the need to facilitate improved knowledge-sharing and dissemination of agriculture and fisheries research and technologies to its intended stakeholders. Outputs from this training will be showcased through a blog site and the official publication of DA-BAR. (Charlene Mae B. Arkaina and Elaine DC Llarena)

DDJ trains Department of Agriculture agencies

The Department of Development Journalism (DDJ) of the UPLB College of Development Communication (CDC) was tapped by the Department of Agriculture (DA) to train two of its agencies.

Mr. Miguel Victor T. Durian, University Extension Associate II, served as the resource person on photojournalism and science journalism in the Bureau of Agriculture and Fisheries Standards’ (BAFS) three, whole-day workshop on the finalization of its communications manual. The face-to-face training was held at the Subic Travelers Hotel in Zambales on April 19-21, 2022.

He discussed the kinds, parts, and settings of cameras, basics and genres of photography, and composition techniques.

On the other hand, Asst. Prof. Aletheia C. Araneta, Asst. Prof. Jyasmin M. Calub-Bautista, and Asst. Prof. Aileen F. Macalintal served as resource persons in DA Region II’s five, half-day Training on Data and Science Journalism. It was held on April 21, May 5, 12, 19, and 26 through blended learning mode.

Training on Data and Science Journalism for DA Region II staff.

They discussed techniques in writing science news and feature articles, fact-checking, and data visualization.


The CDC academic staff also represented the Los Baños Times, DDJ’s multimedia community news platform and laboratory arm. (Miguel Victor T. Durian)

Bantay Halalan Laguna 2022 thanks partners

Bantay Halalan Laguna 2022 held a face-to-face thanksgiving celebration for its partners on June 6, 2022 in the College of Development Communication (CDC) lecture hall.

To recognize volunteers who went above and beyond what was expected of them, the Volunteer Affairs team, together with the heads of the News Desk Editors of the broadcast component and the Content Production Heads of the digital component identified volunteers who displayed exemplary acts of volunteerism during the election live coverage. Eight volunteers were identified, four from each component. These volunteers were also awarded certificates of appreciation and tokens.

The Volunteer Affairs team also planned for and assembled the contents of the Volunteer’s Kits that were given to the student volunteers during the Thanksgiving Celebration and Awarding Ceremony. Ideally, these should have been issued to the students prior to the live coverage, however due to lack of preparation time, they were just given post-election coverage, as a thank you and souvenir.

On the day of the celebration, the Volunteer Affairs team facilitated the program. Some members of the BH Laguna 2022 program as well as CDC staff volunteers also assisted in the conduct of the celebration.

The Thanksgiving Celebration and Awarding Ceremony marks the end of the tasks assigned to, and assumed by the Volunteer Affairs team for Bantay Halalan Laguna 2022. The activities of the Volunteer Affairs shall resume in the next run of Bantay Halalan Laguna (perhaps in 2025).

BH Laguna’s partners were:

  • University of the Philippines Los Baños (UPLB sa Halalan)
  • UPLB Devcom
  • Laguna State Polytechnic University – Sta. Cruz
  • Laguna University
  • San Pablo Colleges
  • University of Perpetual Help System Laguna
  • Dito Sa Laguna
  • Radyo DZLB Ang Tinig ng Kaunlaran
  • LB Times
  • EdComics
  • The UP Community Broadcasters’ Society Inc.